Top Sales Consultant

The One Question That Transformed an Executive’s Success Overnight

By John Lusher | January 22, 2025 |

After just two Zoom calls, a high-level executive I was coaching looked at me and said, “You are like a business therapist.” At first, I wasn’t sure how to take that, but the more I thought about it, the more it made sense. It reminded me of another CEO I was coaching. As a top…

This 3-Finger Rule Will Transform How You Lead

By John Lusher | January 15, 2025 |

This past week, fellow thought leader George Walther visited me and shared a story about his mother, Edith. One day, Edith called him and yelled, “Georgie, why didn’t you get this report done on time?” George, looking around the room, pointed at the typewriter. Edith responded, “Look at where you’re pointing. Why is only one…

The Game-Changing Sales Strategy You’re Not Using (Yet)

By John Lusher | January 8, 2025 |

As a top sales consultant, I’m often asked by sales executives what they should focus their time on. This question reminds me of my triage days as a young volunteer medic on my town’s ambulance squad.  I was an EMT in Fair Lawn, NJ, and one night, we had a disaster drill involving a school…

The One Simple Phrase That Crushed Competition and Led to a $1B Buyout

By John Lusher | December 20, 2024 |

They say that if you want to sell more, just find a problem and solve it. Simple advice, right? The problem is, most people don’t know how to do that. As a top sales keynote speaker, I received a call one day from John Treace, Vice President of Sales at Xomed Surgical. He was considering…

The $200M Sales Secret No One Is Telling You—Learn It in 2 Minutes

By John Lusher | December 13, 2024 |

As a top sales consultant and keynote speaker, here’s the million-dollar question that can double your business in two years: “What are the three results you need to generate from your next supply agreement?” This is what I call an issues-based question—designed to prompt someone to think about their future and what truly matters to…

Ask THIS to Boost Revenue by 200% (You’re Asking the Wrong Questions!)

By John Lusher | December 5, 2024 |

As a top sales consultant, I’ve successfully shown organizations on six continents how to gain velocity in their sales efforts by asking the right questions. Here’s an example: A major financial services firm called me in to review their numbers. It took their advisors five sales calls to close a new investor, and they knew…

Archives

You Don’t Have a Talent Problem. You Have a Direction Problem.

By John Lusher / March 2, 2026 /

In the mid-2000s, I was lying in a hospital bed recovering from back surgery when a difficult question hit me: What haven’t I done with my life? And why? When you’re forced to slow down, clarity shows up. I realized that unrealized goals rarely come down to talent or opportunity. They come down to three…

Stop Improving. Start Defining Outcomes.

By John Lusher / February 24, 2026 /

Most professionals ask the wrong question. They ask: “How do I improve what I’m already doing?” High performers ask: “What outcome do I really want to achieve?” That shift changes everything. Because when you focus on activity, you stay busy. When you focus on outcomes, you become strategic. And here’s the real problem… We let…

The Question That Matters More Than AI Right Now

By John Lusher / January 28, 2026 /

Things like AI and other issues come second. The first question is: what do you want to achieve for yourself? If you are not happy with what you are achieving on an annual basis, what would make you happy? What would make you feel fulfilled? It has to be specific, and it has to be…

The Hidden Cost of Discounting

By John Lusher / January 21, 2026 /

Let’s talk about what’s happening in the market right now: tariffs, inflation, supply chain pressure, price. Customers are cautious. Decisions are slower. And suddenly everyone’s favorite strategy is discounting, because nothing says “premium solution” like dropping your price faster than your confidence.  Inside the company, it usually sounds like this: Sales says, “We’ve got to…

Before You Finalize Your 2026 Plan, Watch This

By John Lusher / December 22, 2025 /

A quick question: have you ever shared what you thought was a brilliant idea, and the reaction you got back was a polite nod, crossed arms, or the classic, “Yeah, let’s think about it”? Same idea, same words, same logic and yet it landed with all the impact of a wet noodle. Here’s why. Have…

The Part of Storytelling Almost Everyone Leaves Out

By John Lusher / December 16, 2025 /

I became a speaker for the wrong reason. I figured if I could be on stage and slay my dragons by being proverbially naked in front of the audience, then I had made it and gotten rid of all my fears. That’s not true. That was being self-focused, and it didn’t help the audience. I…

The Science Behind Getting Prospects to Say Yes Faster

By John Lusher / December 11, 2025 /

Before you even introduce yourself, your prospect’s hormones have already voted on you. The question is: did you win? In the first few seconds of any interaction, their brain is quietly—but decisively—determining whether to trust you, engage with you, or shut down completely. And it all comes down to three key hormones neuroscience identifies: cortisol,…

The Moment I Stopped Feeling Like a Fraud

By John Lusher / December 3, 2025 /

You know, there’s a phrase from my childhood that stuck with me for decades. It wasn’t inspirational. It wasn’t wise. It was—“You’re a fraud.” My father said it to me. T And it became a lightning bolt that hit me every single time I tried to do something big. And here’s the worst part… There…

Happy Thanksgiving from Karr Associates, Inc.

By John Lusher / November 25, 2025 /

You know, every year around this time, we hear the same thing: it’s Thanksgiving, time to give thanks. And while that’s a beautiful tradition, I want to challenge that thinking a little. Giving thanks should never be limited to one day a year. If you’re living the Velocity Mindset, gratitude is not an event—it’s a…

The Surprising Origin of the Velocity Mindset®

By John Lusher / November 18, 2025 /

Have you ever had a challenge so painful that you waited years to face it? But there were a couple of things I dealt with when I was younger, too. One was an addiction issue, and I open my keynotes with that. Another was that I couldn’t enunciate the letter R, so I was bullied…