Top sales speaker

The Chip That Fueled Velocity

By John Lusher | May 20, 2025 |

Every success story has a chip on its shoulder—a reason to fight harder, to push forward when others would quit. This is the story of a young boy who dreaded introducing himself. He had a speech impediment—one that made it nearly impossible to pronounce the letter R. Now imagine not being able to clearly say…

Struggling to Win in This Economy? Use This $200M Mindset Hack

By John Lusher | May 13, 2025 |

In today’s economy, pressure is everywhere. Margins are tight, deals are stalling, and decision-makers are more cautious than ever. But the sales pros and leaders who thrive in this turbulence—they are not just smart in strategy; they are strong in emotional intelligence. As a sales leadership consultant and sales leadership speaker, I’ve seen this firsthand:…

The 2 Little-Known Brain Triggers That Landed My Client a $200 Million Deal

By John Lusher | April 28, 2025 |

In his groundbreaking book Activate Your Brain, Scott Halford lays out the Five C’s of neuroscience—five triggers that, when activated, increase the chance of success in any pitch, proposal, or conversation. They are: control, certainty, completion, choice, and context. Today, I want to focus on just two: control and certainty—and how they played a major role…

Golf’s Most Elusive Title Escaped Rory McIlroy for 17 Years—Until He Changed One Thing

By John Lusher | April 21, 2025 |

For 17 years, Rory McIlroy chased one dream. He had already conquered the PGA Championship. He stood atop the U.S. Open. He lifted the Claret Jug at The Open. But Augusta—home of the Masters—always found a way to say no. In 2011, he led by four heading into Sunday. The golf world expected a coronation.…

How I Turned a Market Collapse Into $1.2M in Sales—and You Can Too

By John Lusher | April 14, 2025 |

Tariffs are dominating the headlines, and the fear keeping business leaders up at night—loss of control, loss of security. Nobody knows where this is headed. That kind of uncertainty crushes confidence, and when confidence disappears, people pull back. But if you have been in business long enough, you have seen this before. Back in 1983,…

Top Producers Win with Torpedo Bats

By John Lusher | April 7, 2025 |

Want to know how the Yankees crushed 19 home runs in just five games? It wasn’t luck—it was leverage. Talk to any exec in pro sports, and they’ll tell you that at the top, the difference between elite players is razor-thin. So how do you gain a competitive edge? If you are the New York…

The $200M Sales Secret: One Simple Question That Changes Everything

By John Lusher | March 31, 2025 |

As a top sales consultant and keynote speaker, here’s the million-dollar question that can double your business in two years: “What are the three results you need to generate from your next supply agreement?” This is what I call an issues-based question—designed to prompt someone to think about their future and what truly matters to…

They Were Failing… Until This One Simple Shift Made Them $88.5M

By John Lusher | March 17, 2025 |

Duolingo, a player in the ed-tech space offering language learning services, was stuck in a rut with their company’s revenues. They offered a free version of their product to compete against other players like Babbel, which used a subscription model to sell their products. Duolingo gave their product away for free, calling it “freemium” to…

DOGE Efficiencies – The Silent Killer of Sales Growth

By John Lusher | February 18, 2025 |

Everyone is talking about efficiencies these days, but let’s talk about DOGE efficiencies when it comes to sales and leadership. You know what’s not efficient? Having a sales department that doesn’t actually know how to sell, a team that isn’t sharpening their skills, or worse—a group of veterans who are just phoning it in, still…

The Super Bowl Strategy Every Top Sales Consultant Knows (But Most Businesses Ignore)

By John Lusher | February 11, 2025 |

In this past Sunday’s Super Bowl, the Kansas City Chiefs were trying to accomplish something no other team in the NFL has ever done—win three Super Bowls in a row, a “three-peat.” And guess what? They didn’t do it. Why not? Well, if you’ve read futurist Dan Burrus’ book “Techno Trends,” you’ll see that in…

Archives

The Chip That Fueled Velocity

By John Lusher / May 20, 2025 /

Every success story has a chip on its shoulder—a reason to fight harder, to push forward when others would quit. This is the story of a young boy who dreaded introducing himself. He had a speech impediment—one that made it nearly impossible to pronounce the letter R. Now imagine not being able to clearly say…

Read More

Struggling to Win in This Economy? Use This $200M Mindset Hack

By John Lusher / May 13, 2025 /

In today’s economy, pressure is everywhere. Margins are tight, deals are stalling, and decision-makers are more cautious than ever. But the sales pros and leaders who thrive in this turbulence—they are not just smart in strategy; they are strong in emotional intelligence. As a sales leadership consultant and sales leadership speaker, I’ve seen this firsthand:…

Read More

The 2 Little-Known Brain Triggers That Landed My Client a $200 Million Deal

By John Lusher / April 28, 2025 /

In his groundbreaking book Activate Your Brain, Scott Halford lays out the Five C’s of neuroscience—five triggers that, when activated, increase the chance of success in any pitch, proposal, or conversation. They are: control, certainty, completion, choice, and context. Today, I want to focus on just two: control and certainty—and how they played a major role…

Read More

Golf’s Most Elusive Title Escaped Rory McIlroy for 17 Years—Until He Changed One Thing

By John Lusher / April 21, 2025 /

For 17 years, Rory McIlroy chased one dream. He had already conquered the PGA Championship. He stood atop the U.S. Open. He lifted the Claret Jug at The Open. But Augusta—home of the Masters—always found a way to say no. In 2011, he led by four heading into Sunday. The golf world expected a coronation.…

Read More

How I Turned a Market Collapse Into $1.2M in Sales—and You Can Too

By John Lusher / April 14, 2025 /

Tariffs are dominating the headlines, and the fear keeping business leaders up at night—loss of control, loss of security. Nobody knows where this is headed. That kind of uncertainty crushes confidence, and when confidence disappears, people pull back. But if you have been in business long enough, you have seen this before. Back in 1983,…

Read More

Top Producers Win with Torpedo Bats

By John Lusher / April 7, 2025 /

Want to know how the Yankees crushed 19 home runs in just five games? It wasn’t luck—it was leverage. Talk to any exec in pro sports, and they’ll tell you that at the top, the difference between elite players is razor-thin. So how do you gain a competitive edge? If you are the New York…

Read More

The $200M Sales Secret: One Simple Question That Changes Everything

By John Lusher / March 31, 2025 /

As a top sales consultant and keynote speaker, here’s the million-dollar question that can double your business in two years: “What are the three results you need to generate from your next supply agreement?” This is what I call an issues-based question—designed to prompt someone to think about their future and what truly matters to…

Read More

They Were Failing… Until This One Simple Shift Made Them $88.5M

By John Lusher / March 17, 2025 /

Duolingo, a player in the ed-tech space offering language learning services, was stuck in a rut with their company’s revenues. They offered a free version of their product to compete against other players like Babbel, which used a subscription model to sell their products. Duolingo gave their product away for free, calling it “freemium” to…

Read More

DOGE Efficiencies – The Silent Killer of Sales Growth

By John Lusher / February 18, 2025 /

Everyone is talking about efficiencies these days, but let’s talk about DOGE efficiencies when it comes to sales and leadership. You know what’s not efficient? Having a sales department that doesn’t actually know how to sell, a team that isn’t sharpening their skills, or worse—a group of veterans who are just phoning it in, still…

Read More

The Super Bowl Strategy Every Top Sales Consultant Knows (But Most Businesses Ignore)

By John Lusher / February 11, 2025 /

In this past Sunday’s Super Bowl, the Kansas City Chiefs were trying to accomplish something no other team in the NFL has ever done—win three Super Bowls in a row, a “three-peat.” And guess what? They didn’t do it. Why not? Well, if you’ve read futurist Dan Burrus’ book “Techno Trends,” you’ll see that in…

Read More