Velocity Mindset

Go Slow to Go Fast

By John Lusher | April 18, 2024 |

Do you know that sometimes you have to go slow to go fast? Recently, I installed a new productivity software program. And like many of you, I figured I knew immediately what I had to do, so I didn’t bother reading the instructions. After two painful hours of trying to get the software to work…

Thinking Outside the Box: How a Shoe Store Owner Solved the Shoplifting Problem

By John Lusher | April 4, 2024 |

As we’ve all seen for the last year or two, there’s been a lot of shoplifting. A pack of thieves breaking into stores, stealing massive amounts of merchandise, and leaving before the cops come. If they’re caught, they’re back on the streets in a couple of minutes. Shoplifting has gotten to such a high degree…

Mastering Cross-Selling: Insights from Nature’s Banyan Tree

By John Lusher | March 21, 2024 |

When I think of sales success, I think of a Banyan tree. Look at this tree. It is so magnificent. But look at the integrated network of roots. It’s amazing how it grows. Now, here’s what’s special about a Banyan tree. It’s not like normal trees that have one trunk coming down, and it’s not…

Closing the 2-Minute Sale

By John Lusher | March 14, 2024 |

I want you to meet Alex. Alex is a van driver who picked me and a few of my colleagues up from the hotel in Albuquerque this weekend to take us to the airport. It was a seven-minute ride. During the ride, Alex asked us if we had traveled to many different cities and ordered…

How to become part of the inner woven fabric of your client’s organization

By John Lusher | March 7, 2024 |

If you truly want to keep your competitors out of your accounts, you must become part of the inner woven fabric of your client’s organization. Consider that loose piece of thread sticking out of the bottom of your sweater, and you start pulling it. All of a sudden, you inadvertently pull apart the entire sweater.…

How to overcome your fears and live a life beyond limits.

By John Lusher | February 29, 2024 |

A few years ago, I was taking a self-improvement course in New York City with a good friend of mine. After the program, we returned to my condo in Fort Lee, New Jersey, on the 10th floor. Now, my friend is an accomplished pilot. He flew overseas commercially for a major airline and was a…

The 4 Questions You Can’t Afford to Leave Unanswered to Close the Deal

By John Lusher | February 22, 2024 |

A few years ago, I was meeting with Steve Forbes in the Forbes building in his private library. The meeting was to discuss the presentation he was about to give to the National Speakers Association that I was president of. Rather, it was to get him to agree to give that presentation. What struck me in…

Do you leverage your strengths to win the game of life? 

By John Lusher | February 15, 2024 |

This past Sunday, we had a great Super Bowl with an overtime win—the San Francisco 49ers against the Kansas City Chiefs. Both teams had two different styles of quarterbacks. One of the reasons both teams made it to the Super Bowl was because their head coaches leveraged each quarterback’s strengths. Coach Andy Reid, with the…

How to reframe your argument to move forward

By John Lusher | February 1, 2024 |

Do you know how to reframe your argument to move forward? Reframing is a cognitive technique used both in psychology and communications to shift your viewpoint as to how you see the problem so that you can see it correctly. Hertz reframed the situation a while back when they surveyed their top renters. The biggest…

How to add Velocity to Your Negotiations

By John Lusher | January 25, 2024 |

In 2006, I collaborated on a negotiation book with famed negotiator, Herb Cohen. Herb has a saying that negotiation is a game, a game that both sides want to win. Yet, most people lose velocity in their efforts to negotiate a deal because they are married to getting the deal exactly the way they want…

Archives

The Answer to Success is in the Questions You Ask

By John Lusher / October 19, 2023 /

In the early ‘90s, I trademarked the phrase “The Question Man™.” I believed then, as I believe now, that the answers to your success lie in the questions that you ask. At that time, I had a great client, Hertz Equipment Rental, that rented backhoes. It was a division of Hertz Rental Car Corporation. The VP of Sales was…

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Man Plans, and God Laughs: Be Prepared to Pivot

By John Lusher / October 12, 2023 /

A few years ago, my opening story for a keynote involved reenacting a CPR scene. CPR is what you use when someone’s heart stops beating. In my twenties, I was a volunteer medic in Fair Lawn, New Jersey. The whole point of the story was this: “Look, I’m not here to suggest that you start…

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Do you know why McDonald’s doesn’t sell onion rings?

By John Lusher / October 5, 2023 /

Do you know why McDonald’s doesn’t sell onion rings?
The reason why McDonald’s doesn’t sell onion rings is because of the old adage: rinse and repeat. That’s right! If you really want to scale an organization, how can you rinse and repeat the steps so that they’re easily replicable? That is where the profit is. You…

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Unlocking Success: How Starbucks Boosted Velocity and Customer Satisfaction

By John Lusher / September 28, 2023 /

So how can you enhance the customer experience while at the same time increasing your own Velocity? You may have read this week that Starbucks is investing billions of dollars to cut down customer wait times by 55 seconds. Their solution? The new syrup machine. With it, baristas can simply press a button to access milk and…

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Surviving Slow Customer Flow: Is It Marketing or Sales That Holds the Key to Success?

By John Lusher / September 21, 2023 /

When times are tough, and the flow of customers into your business is slowing down to a drip, what’s more important: marketing or sales? I had that conversation yesterday with the CEO I was coaching. He sells very high-end custom furniture. Because of the economy, he was complaining that the flow of traffic into his…

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Are You Taking Yourself Out of the Game Before It Even Starts?

By John Lusher / September 14, 2023 /

This morning, when I got up, I wanted to walk four miles. Immediately, my head started questioning if I really wanted to do it. I had a meeting in two hours, and my knees and hips were hurting. Now, you have to remember I’ve had several surgeries that fused half of my back, so if…

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The Power Within: How to Create Your Own Energy and Thrive

By John Lusher / September 7, 2023 /

Imagine being 14 years old, diagnosed with a condition causing immense pain and grief. That’s what happened to me when I was 14. It was a speech impediment, preventing me from pronouncing the letter “R.” It was so painful and led to a lot of ridicule in my life. In fact, they called this impediment…

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Are You in Alignment with the People You Are Trying to Influence?

By John Lusher / August 31, 2023 /

Think about alignment for a second. What is the opposite word of alignment? It is resistance. And you can easily see that if you have resistance, Velocity is affected. Let’s talk about resistance. Imagine you’re on an airplane, cruising, when suddenly you encounter strong headwinds. What happens to your velocity towards the destination? It’s impeded,…

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Is There an Easy Path to Success?

By John Lusher / August 24, 2023 /

Does anything in life come easy for us? Yes and No. When we engage in activities aligned with our strengths and skills, they often come easily to us. On the other hand, tasks that we dislike or lack proficiency in can be challenging. However, that is not what I’m talking about here. Recently, I had…

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The Velocity Mindset: Change Your Mindset, Rewrite Your Story

By John Lusher / August 21, 2023 /

What would the world be like if everyone acted like a leader, not a victim of circumstances? Finally, a practical guide that conquers the minds and hearts of leaders around the world! Grab your copy of The Velocity Mindset® book on Amazon:  https://bit.ly/TheVelocityMindset #VelocityMindset #mindset #leadership #sales

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