Velocity Mindset

The Question That Created An Entire Industry

By John Lusher | August 13, 2026 |

Some of the biggest breakthroughs in business don’t begin with a brilliant answer. They begin with a different question. I recently came across the story of an industry built around companies purchasing life insurance policies from policyholders. Traditionally, everyone viewed life insurance through essentially the same lens: Buy the policy. Pay the premiums. Eventually, the…

The Brutal Truth About Thriving in Today’s Turbulent Times

By John Lusher | July 23, 2026 |

Markets are volatile. Budgets are tightening. International tensions are affecting supply chains, energy prices, and business confidence. For leaders, the pressure is real. But here is the brutal truth: Uncertainty does not destroy companies. Inaction does. When fear enters the boardroom, decisions slow down. Investments are delayed. Teams lose confidence. Organizations begin waiting for conditions…

Why Linear Thinking is Costing You Sales

By John Lusher | July 16, 2026 |

Most salespeople don’t lose deals because of price. They don’t lose because of the competition. And they rarely lose because of the economy. More often than not, they lose because they’re approaching every opportunity with the same linear thinking they’ve been taught since childhood. From the time we enter school, we’re trained to follow the…

Fortune Lies in Impact

By John Lusher | July 9, 2026 |

Fame can be addictive. Not just celebrity fame. Business fame. Leadership fame. Social media fame. The kind of visibility that makes people feel seen, validated, and recognized. But when attention becomes the goal, direction often changes. People start making decisions for reactions instead of results. They chase clicks instead of contribution. They prioritize visibility instead…

When You’re Down 29, Take the Next Shot

By John Lusher | June 25, 2026 |

When You’re Down 29, Take the Next Shot There are moments in business, leadership, and life when the scoreboard looks ugly. You are behind. The pressure is rising. The odds look impossible. The people around you may start acting like the outcome has already been decided. But the leaders and teams who ultimately win are…

You Don’t Have a Talent Problem. You Have a Direction Problem.

By John Lusher | March 2, 2026 |

In the mid-2000s, I was lying in a hospital bed recovering from back surgery when a difficult question hit me: What haven’t I done with my life? And why? When you’re forced to slow down, clarity shows up. I realized that unrealized goals rarely come down to talent or opportunity. They come down to three…

Stop Improving. Start Defining Outcomes.

By John Lusher | February 24, 2026 |

Most professionals ask the wrong question. They ask: “How do I improve what I’m already doing?” High performers ask: “What outcome do I really want to achieve?” That shift changes everything. Because when you focus on activity, you stay busy. When you focus on outcomes, you become strategic. And here’s the real problem… We let…

The Question That Matters More Than AI Right Now

By John Lusher | January 28, 2026 |

Things like AI and other issues come second. The first question is: what do you want to achieve for yourself? If you are not happy with what you are achieving on an annual basis, what would make you happy? What would make you feel fulfilled? It has to be specific, and it has to be…

The Hidden Cost of Discounting

By John Lusher | January 21, 2026 |

Let’s talk about what’s happening in the market right now: tariffs, inflation, supply chain pressure, price. Customers are cautious. Decisions are slower. And suddenly everyone’s favorite strategy is discounting, because nothing says “premium solution” like dropping your price faster than your confidence.  Inside the company, it usually sounds like this: Sales says, “We’ve got to…

The Real Point Where Momentum Breaks Down (and Why Most Executives Miss It)

By John Lusher | January 14, 2026 |

Most people think velocity is blocked by outside forces—other people, missed signals, bad timing. The truth is far more uncomfortable…and far more powerful.  It turns out the biggest obstacle that gets in our way is internal, and it starts with the stories we create every day. Everything that someone says or does to you, you…

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ONE SIMPLE TECHNIQUE TO GAIN VELOCITY IN TODAY’S CRISIS

By John Lusher / April 17, 2020 /

Have you ever tried to do something new and your inner voice said: “I have no idea how to do this.” At this moment, what do you do? In this video, I share one simple technique that will enable you to build the foundation for your business success and gain Velocity in today’s new economy.…

HOW TO STAY ON TOP OF YOUR GAME IN TODAY’S CRISIS

By John Lusher / April 16, 2020 /

As a top executive in your profession, how often do you run into the proverbial buzz saw that dramatically reduces your productivity and results? If you’ve hit the wall in today’s crisis and need to refocus to add Velocity, overcome challenges and find new sales opportunities, today’s message is for you. #VelocityMindset #CEOmindset #StayOnTopOfYourGame  

LEADING THROUGH COVID-19 CRISIS: DO YOU PIVOT ENOUGH?

By John Lusher / April 15, 2020 /

To gain Velocity in your life and business, you must truly learn to pivot often, especially when you realize you want your actions to provide better or different results. Otherwise, your Velocity will be stalled. The Coronavirus crisis has given all of us time to pivot. Watch this video to find out how I use…

Leading Through COVID-19 Crisis: The Power of Visualization

By John Lusher / April 14, 2020 /

You truly are living the Velocity Mindset™ when you can clearly visualize what success looks like to you. Speed without direction leads to burnout. Velocity is speed with direction. As we are going through a crisis, what kind of life will you visualize today and what actions will you take to support that vision? #VelocityMindset…

COULD YOU HANDLE THIS CRISIS WITHOUT TODAY’S TECHNOLOGY?

By John Lusher / April 13, 2020 /

For years I have been preaching to my corporate clients you are overlooking an opportunity if you are not having virtual meetings with your prospects, customers and team members. While we all wish we could go back to more face-to-face interaction, I challenge you to use this time to figure out how you can better…

LESSON LEARNED FROM COVID-19

By John Lusher / April 10, 2020 /

Can you name at least one good lesson that came out of the Coronavirus pandemic? As our worlds and sense of normal have been turned upside down, it’s amazing how we have all learned to adapt and change to meet the current reality. Today’s video highlights a huge learning point that this crisis has provided…

HOW DO YOU KEEP YOUR SENSE OF EQUILIBRIUM IN A TIME OF CRISIS?

By John Lusher / April 9, 2020 /

When a crisis such as COVID-19 occurs out of nowhere and your life is thrown into sheer chaos, there are ways that you can still bring back a sense of balance into your life. Today, I’d like to share with you the process I use to get my mind off the negativity we are all…

WHO IS YOUR SOURCE OF INSPIRATION TODAY?

By John Lusher / April 8, 2020 /

Anyone who achieves the pinnacle of success will tell you they did NOT do it on their own. Their success is the sum total of all the inspiration that came their way to help push them through. In today’s video, I share who my source of inspiration is during this difficult time. He inspires me…

Leading Through COVID-19 Crisis: There’s No Vaccine for Fear

By John Lusher / April 7, 2020 /

As we are facing one of the worst health and economic crises in human history, taking care of our emotional wellbeing can be just as important as maintaining social distancing and washing hands. Stress, fear and negative thoughts have been documented to cause physical ailments that can be devastating. In today’s message, I share how…

How to Create Calm and Peace in Relationships While You Shelter from COVID-19

By John Lusher / April 6, 2020 /

With 90% of Americans under Coronavirus stay-at-home orders, many experience enormous strain on their relationships. If you find yourself losing your patience with the people you love or whoever you are sheltering with, watch today’s video for practical strategies you can use to change the conversation and keep your relationships strong during these turbulent times.…