Marketing That Will Kill Your Brand!
You know the old saying “if you have nothing nice to say about somebody then say nothing at all”! Well, here’s a new saying: “If you don’t have your facts in order, don’t bother marketing to your audience”! Just like saying something bad can turn people off, so can saying something stupid and untrue in your marketing pieces. It will kill your brand! Last night I got a letter addressed to me. First problem is it was addressed to my...
Want Success? Increase Your Velocity!
Instead of concentrating on being more successful, work on increasing the velocity in your efforts on a daily basis. What is velocity? It is the ability to get more done in less time. It is about gaining speed, power and momentum in your actions to achieve your goals in less time than originally anticipated. Granted this is what we all want. But how many times do we let the small things in life mess with our velocity. Things like false...
Do Baseball Coaches Need Sales Skills?
Why did Steve Teel of Teel’s Baseball (academy softball and baseball) bring me in to speak with their coaches on sales skills? The answer is simple. Coaches need to know how to communicate to all of the buying influences if they are going to grow their business. Steve Teel is a smart business owner. He knows there are several buyers in any sale. In his market, you have the kid taking the lessons. Let’s call him or her the end...
Voice Mail Messages that Generate Call Backs
Did you ever call someone with today’s technology and simply hang up if they did not answer? If so, consider whether or not it is a wise move on your part – especially in a business setting. Here’s why! Regardless if you left a message or not, with Caller ID, they know you've called! If calling your spouse, friend, relative or someone you know very well, the act of hanging up can merely act as a silent code between the...
Competition or Creation- Which Generates Greater Success?
To sell more than your competition, are you thinking about what the competition is doing or are you concentrating on unleashing your creativity? In his book The Science of Getting Rich, Wallace Wattles claims that if you want to get rich, you must operate out of creativity and not be in competition with others. This phrase struck me between the eyes because this is exactly what I have been coaching my clients all along. On Page 41 of my new...
Are You Strong Enough To Sell Your Way Out of the Recession?
What would you do with a client, even if he is retired, who claims you added millions of dollars to his bottom line, not top line? You stay in touch in with the guy. On Tuesday, I called John Treace, retired EVP of Sales for Xomed Surgical and Wright Medical and ask about his thoughts regarding today’s sales environment. He said something very interesting: "The only way to come out of this recession strong is to sell your way out...
Are Opportunities Chance or Choice?
Do you believe things happen for a reason? I do. If it’s meant to be, destiny, or whatever you call it, opportunities are there for the choosing. Now that may sound like a platitude, but bear with me. I was leaving Nashville after a fantastic few days at the National Speaker Association conference and stopped by the Hudson Book Store to sign copies of my book Lead, Sell or Get Out of the Way. Truth be told, I was tired...
Phenomenal Leadership Lesson
A new show, Undercover Boss, premieres tonight on CBS right after the Super Bowl. Larry O’Donnell, President and Chief Operating Officer of Waste Management Corp, goes undercover as a regular worker to better understand what his employees go through. From this experience, Larry has developed a better appreciation for all that his employees do. He understands that most workers really do want to succeed. He also now realizes that the two most important issues for an employee are appreciation and...