Sales Success

DOGE Efficiencies – The Silent Killer of Sales Growth

By John Lusher | February 18, 2025 |

Everyone is talking about efficiencies these days, but let’s talk about DOGE efficiencies when it comes to sales and leadership. You know what’s not efficient? Having a sales department that doesn’t actually know how to sell, a team that isn’t sharpening their skills, or worse—a group of veterans who are just phoning it in, still…

The $200M Sales Secret No One Is Telling You—Learn It in 2 Minutes

By John Lusher | December 13, 2024 |

As a top sales consultant and keynote speaker, here’s the million-dollar question that can double your business in two years: “What are the three results you need to generate from your next supply agreement?” This is what I call an issues-based question—designed to prompt someone to think about their future and what truly matters to…

Are You Just Moving, or Moving with Purpose?

By John Lusher | November 22, 2024 |

Imagine boarding a flight, only to hear the pilot say, ā€œWe’ll just go wherever the winds take us.ā€ Would you stay? Probably not! Just like air travel, life and business require more than speed—they need direction. As a sales and leadership consultant, I’m often asked how to cultivate an executive mindset to align actions with…

What Does Success Look Like to You?

By John Lusher | November 8, 2024 |

In 1995, my wife and I decided to go back to Hawaii for our fifth wedding anniversary, staying at the Maui Marriott. One morning, we went down for breakfast. As we’re sitting at our table, the waiter comes up, looks at me, and says, “You’re Ron KarrĀ®.” I reply, “Yes, I am.” He goes, “No,…

How to Throw a Hail Mary Pass

By John Lusher | November 1, 2024 |

As a sales leadership keynote speaker, I’m often asked about the best way to throw a Hail Mary pass when trying to save an elusive prospect. I tell them that even if you’re looking for a miracle, you still need a strategy. Take the recent game between Chicago Bears and Washington Commanders as an example.…

SurefireĀ Strategy to Instantly Boost Your Sales Close Rate

By John Lusher | October 17, 2024 |

For the past 12 years, I’ve been on retainer, coaching senior executives at a company. In the first two years, I spotted a major issue: they were sending out far too many proposals. How did I know? Their close rate was a dismal 10%. That’s what happens when you’re wasting time on unqualified leads. So…

Prioritizing Experiences: The Key to Achieving Meaningful Results

By John Lusher | October 10, 2024 |

A study published in the Journal of Agriculture and Food Chemistry revealed that a new pill developed in Denmark “mimics the effects and benefits of strenuous exercise without moving a muscle.” Imagine just taking a pill and having all of the same health benefits as if you had run – and I quote – ā€œa…

Do As I Do

By John Lusher | October 3, 2024 |

If you want to gain velocity in your negotiations, you need to practice ā€œdo as I do,ā€ not ā€œdo as I say.ā€ Let me explain. A few years ago, a vice president of sales called me and asked to keynote his opening sales kickoff meeting. We discussed what I would cover, and when he asked…

Why Bombas is a Selling Success Story

By John Lusher | August 29, 2024 |

If you want to know how to succeed in sales, look at Bombas. That’s B-O-M-B-A-S, pronounced “bum-bus” socks. That’s right, these are the socks; they’re no-show socks. What I love about them is that they stay in place and are of great quality. But that’s not the reason I’m telling you about Bombas. When Randy…

Selling the Ben Feldman Way

By John Lusher | August 22, 2024 |

In 1912, legendary insurance salesman Ben Feldman was born. In 1942, he joined New York Life Insurance Company. His first few years selling life insurance were very tough. Ben had a very strong stutter, and he couldn’t get his points across. After the first few years of failing miserably, he decided to do things differently.…

Archives

DOGE Efficiencies – The Silent Killer of Sales Growth

By John Lusher / February 18, 2025 /

Everyone is talking about efficiencies these days, but let’s talk about DOGE efficiencies when it comes to sales and leadership. You know what’s not efficient? Having a sales department that doesn’t actually know how to sell, a team that isn’t sharpening their skills, or worse—a group of veterans who are just phoning it in, still…

The $200M Sales Secret No One Is Telling You—Learn It in 2 Minutes

By John Lusher / December 13, 2024 /

As a top sales consultant and keynote speaker, here’s the million-dollar question that can double your business in two years: “What are the three results you need to generate from your next supply agreement?” This is what I call an issues-based question—designed to prompt someone to think about their future and what truly matters to…

Are You Just Moving, or Moving with Purpose?

By John Lusher / November 22, 2024 /

Imagine boarding a flight, only to hear the pilot say, ā€œWe’ll just go wherever the winds take us.ā€ Would you stay? Probably not! Just like air travel, life and business require more than speed—they need direction. As a sales and leadership consultant, I’m often asked how to cultivate an executive mindset to align actions with…

What Does Success Look Like to You?

By John Lusher / November 8, 2024 /

In 1995, my wife and I decided to go back to Hawaii for our fifth wedding anniversary, staying at the Maui Marriott. One morning, we went down for breakfast. As we’re sitting at our table, the waiter comes up, looks at me, and says, “You’re Ron KarrĀ®.” I reply, “Yes, I am.” He goes, “No,…

How to Throw a Hail Mary Pass

By John Lusher / November 1, 2024 /

As a sales leadership keynote speaker, I’m often asked about the best way to throw a Hail Mary pass when trying to save an elusive prospect. I tell them that even if you’re looking for a miracle, you still need a strategy. Take the recent game between Chicago Bears and Washington Commanders as an example.…

SurefireĀ Strategy to Instantly Boost Your Sales Close Rate

By John Lusher / October 17, 2024 /

For the past 12 years, I’ve been on retainer, coaching senior executives at a company. In the first two years, I spotted a major issue: they were sending out far too many proposals. How did I know? Their close rate was a dismal 10%. That’s what happens when you’re wasting time on unqualified leads. So…

Prioritizing Experiences: The Key to Achieving Meaningful Results

By John Lusher / October 10, 2024 /

A study published in the Journal of Agriculture and Food Chemistry revealed that a new pill developed in Denmark “mimics the effects and benefits of strenuous exercise without moving a muscle.” Imagine just taking a pill and having all of the same health benefits as if you had run – and I quote – ā€œa…

Do As I Do

By John Lusher / October 3, 2024 /

If you want to gain velocity in your negotiations, you need to practice ā€œdo as I do,ā€ not ā€œdo as I say.ā€ Let me explain. A few years ago, a vice president of sales called me and asked to keynote his opening sales kickoff meeting. We discussed what I would cover, and when he asked…

Why Bombas is a Selling Success Story

By John Lusher / August 29, 2024 /

If you want to know how to succeed in sales, look at Bombas. That’s B-O-M-B-A-S, pronounced “bum-bus” socks. That’s right, these are the socks; they’re no-show socks. What I love about them is that they stay in place and are of great quality. But that’s not the reason I’m telling you about Bombas. When Randy…

Selling the Ben Feldman Way

By John Lusher / August 22, 2024 /

In 1912, legendary insurance salesman Ben Feldman was born. In 1942, he joined New York Life Insurance Company. His first few years selling life insurance were very tough. Ben had a very strong stutter, and he couldn’t get his points across. After the first few years of failing miserably, he decided to do things differently.…