Target Audience
To maximize sales growth, leaders now recognize the importance of collaboration between sales and marketing teams. It’s no longer just about marketing generating leads and sales closing deals separately. Achieving success together requires a shared mindset and vision. So how do you unite your sales and marketing teams for a common goal? Discover in this video. #VelocityMindset…
Anheuser-Busch’s misstep on April 1st has turned into a full-blown crisis. Their new Instagram ad managed to offend their core conservative audience, highlighting the consequences when companies aim to expand into new markets without considering their existing customer base. So what lesson can we learn from this mistake? Watch this week’s video training to find…
Narrowing down your target audience is key to successful marketing. It helps companies become more relevant, specific and noticeable to potential customers. However, that’s not enough. Crafting the right message for that target audience is equally important. In this video, my guest and marketing guru Jay Baer shares valuable insights on how to create effective…
Finding a target audience and narrowing the company focus often trips up new and established organizations, who find it difficult to turn down business opportunities when they arise. But trying to be all things to all customers is a recipe for failure. So what questions should you ask to identify your target market and achieve…
Featuring Jeffrey Gitomer, NYT bestselling author of “The Sales Bible” With an estimated annual buying power of over a trillion dollars, Millennials are the most important rising demographic and market in the United States. So how do you market to millennials and make them say “yes” online? In this video, my guest Jeffrey Gitomer, NYT…
In a perfect world, everyone would be scrambling to buy your product or service. However, while targeting a broader audience may sound like more potential customers, in reality, that’s not the case. In this video, my guest and New York Times bestselling author Jay Baer explains why from an audience perspective, you’ve got to think…
To maximize sales growth, leaders now recognize the importance of collaboration between sales and marketing teams. It’s no longer just about marketing generating leads and sales closing deals separately. Achieving success together requires a shared mindset and vision. So how do you unite your sales and marketing teams for a common goal? Discover in this video. #VelocityMindset…
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Anheuser-Busch’s misstep on April 1st has turned into a full-blown crisis. Their new Instagram ad managed to offend their core conservative audience, highlighting the consequences when companies aim to expand into new markets without considering their existing customer base. So what lesson can we learn from this mistake? Watch this week’s video training to find…
Read More
Narrowing down your target audience is key to successful marketing. It helps companies become more relevant, specific and noticeable to potential customers. However, that’s not enough. Crafting the right message for that target audience is equally important. In this video, my guest and marketing guru Jay Baer shares valuable insights on how to create effective…
Read More
Finding a target audience and narrowing the company focus often trips up new and established organizations, who find it difficult to turn down business opportunities when they arise. But trying to be all things to all customers is a recipe for failure. So what questions should you ask to identify your target market and achieve…
Read More
Featuring Jeffrey Gitomer, NYT bestselling author of “The Sales Bible” With an estimated annual buying power of over a trillion dollars, Millennials are the most important rising demographic and market in the United States. So how do you market to millennials and make them say “yes” online? In this video, my guest Jeffrey Gitomer, NYT…
Read More
In a perfect world, everyone would be scrambling to buy your product or service. However, while targeting a broader audience may sound like more potential customers, in reality, that’s not the case. In this video, my guest and New York Times bestselling author Jay Baer explains why from an audience perspective, you’ve got to think…
Read More