Dead Dogs Don’t Sell Movies
Published on November 18, 2021
You might think you have the greatest new product or service, but do your target customers agree? Testing the market before you launch can provide you with valuable information on customer response, help tweak your offer, refine your marketing strategy, and ultimately maximize your profits. Watch this video to find out how the creators of “Anchorman: The Legend of Ron Burgundy” used a test audience to make sure the movie is a hit.