Unlocking Success: How Starbucks Boosted Velocity and Customer Satisfaction
Published on September 28, 2023
So how can you enhance the customer experience while at the same time increasing your own Velocity?
You may have read this week that Starbucks is investing billions of dollars to cut down customer wait times by 55 seconds.
Their solution? The new syrup machine. With it, baristas can simply press a button to access milk and ice, eliminating the need to dig into separate containers. That in itself is going to help save 55 seconds per transaction.
So, who wins?
Well, the customers win, because now they spend less time waiting for their favorite drinks.
But who also wins is Starbucks, because they just increased the Velocity of their operations. Imagine how many more orders they can process when they reduce the transaction time by 55 seconds. How many more lattes can they process in a day, in a week, or in a year?
The key takeaway here is that technology plays a crucial role in enhancing the customer experience while at the same time boosting your own Velocity.
Which technology or innovative solution has made a significant impact on your operations?
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