While prospecting is one of the key stages of the sales process, it is also one of the most difficult ones. Almost half of sales reps admit they find prospecting to be most challenging and struggle with it.

Yet, there are no sales without prospecting. The math is simple: the more prospects you generate, the more deals you’ll be able to close.

So how do you find new prospects and get through to them when no one wants to get calls in today’s challenging economy?

I invited my friend and colleague Mark Hunter to address this question. A renowned Business Consultant and Sale Coach, Mark specializes in business development, guiding organizations to find and retain high-quality prospects. In this interview, he shares his practical strategies and daily habits needed to maximize productivity and succeed in sales.