Month: May 2010
Retailers like Sam’s Club and CVS have figured out that huge profits come from customization. Using discounts to track results, Sam’s Club achieved a 1-2 percent acceptance of generic discounted offers. Realizing it had a trove of information regarding buying habits and the purchasing history of each customer, it developed a new program called eValues.…
Something happened this weekend that reminds us all that we should not only appreciate the ultimate sacrifices made by our brave men and women fighting for our freedom, but also take time to thank the living and show our appreciation for all that they have done to help us achieve our successes. The incident I…
In the gym of my daughter’s high school (Northern Valley Old Tappan-NVOT), there is a banner that reads- Welcome to NVOT-Where sportsmanship is an expectation. So please let the players play. Let the coaches coach. Let the officials officiate. Let the spectators be positive. This sign caught my eye because all too often I see…
There are three Strategies you can start to employ today that will generate a significant increase in sales revenues in a very short period of time. Some of these strategies you will intellectually understand and know already. The key is to go beyond your intellectual comprehension and identify whether or not your tactics are in…
You know the old saying “if you have nothing nice to say about somebody then say nothing at all”! Well, here’s a new saying: “If you don’t have your facts in order, don’t bother marketing to your audience”! Just like saying something bad can turn people off, so can saying something stupid and untrue in…
Retailers like Sam’s Club and CVS have figured out that huge profits come from customization. Using discounts to track results, Sam’s Club achieved a 1-2 percent acceptance of generic discounted offers. Realizing it had a trove of information regarding buying habits and the purchasing history of each customer, it developed a new program called eValues.…
Read MoreSomething happened this weekend that reminds us all that we should not only appreciate the ultimate sacrifices made by our brave men and women fighting for our freedom, but also take time to thank the living and show our appreciation for all that they have done to help us achieve our successes. The incident I…
Read MoreIn the gym of my daughter’s high school (Northern Valley Old Tappan-NVOT), there is a banner that reads- Welcome to NVOT-Where sportsmanship is an expectation. So please let the players play. Let the coaches coach. Let the officials officiate. Let the spectators be positive. This sign caught my eye because all too often I see…
Read MoreThere are three Strategies you can start to employ today that will generate a significant increase in sales revenues in a very short period of time. Some of these strategies you will intellectually understand and know already. The key is to go beyond your intellectual comprehension and identify whether or not your tactics are in…
Read MoreYou know the old saying “if you have nothing nice to say about somebody then say nothing at all”! Well, here’s a new saying: “If you don’t have your facts in order, don’t bother marketing to your audience”! Just like saying something bad can turn people off, so can saying something stupid and untrue in…
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