Month: May 2017
Have you ever heard successful salespeople say they do very little marketing yet business just comes to them? Everyone wants to increase sales and impact their markets, but not everyone has uncovered the key to making that happen: calling on the right customers. The old axiom “You can’t be everything to everyone” is as true…
This past Sunday the New York Yankees retired their remaining single digit number, which belonged to their former captain Derek Jeter who played with them for twenty seasons. For most of his career Jeter was consistently among the leaders in the American League in hits and runs scored, and he served as the Yankees’ team captain from…
This past Friday I had the privilege of attending my daughter’s graduation from Northeastern University where CNN anchor Christiane Amanpour spoke to the graduates. In her commencement address she quoted a civil rights activist who once said, “Give good trouble,” and implored the graduates to “make a hell of a lot of good trouble.” In sales, you’re…
This past Sunday on a flight to San Francisco, I had the privilege of sitting next to Jim Plunkett, who led the Raiders (first Oakland, then LA) to two Super Bowl wins, and who also played for the San Francisco 49ers and New England Patriots during his career. I remember watching Jim play in the ‘80s…
Have you ever heard successful salespeople say they do very little marketing yet business just comes to them? Everyone wants to increase sales and impact their markets, but not everyone has uncovered the key to making that happen: calling on the right customers. The old axiom “You can’t be everything to everyone” is as true…
Read MoreThis past Sunday the New York Yankees retired their remaining single digit number, which belonged to their former captain Derek Jeter who played with them for twenty seasons. For most of his career Jeter was consistently among the leaders in the American League in hits and runs scored, and he served as the Yankees’ team captain from…
Read MoreThis past Friday I had the privilege of attending my daughter’s graduation from Northeastern University where CNN anchor Christiane Amanpour spoke to the graduates. In her commencement address she quoted a civil rights activist who once said, “Give good trouble,” and implored the graduates to “make a hell of a lot of good trouble.” In sales, you’re…
Read MoreThis past Sunday on a flight to San Francisco, I had the privilege of sitting next to Jim Plunkett, who led the Raiders (first Oakland, then LA) to two Super Bowl wins, and who also played for the San Francisco 49ers and New England Patriots during his career. I remember watching Jim play in the ‘80s…
Read More