The act of seduction is not always about romance and sex; it happens in sales all the time. I remember going after a deal many years ago where the buyer was trying to seduce me into lowering my price in exchange for more business the following year. But guess what? I said no! I had fallen for … Continue reading Avoid Being Seduced by Empty Promises
If you want to differentiate yourself from the competition, you have to play your own game, not the game everyone else is playing—which is doing whatever the customer is asking to make the customer “like” you. The old saying that people do business with people they like is only true to a point. What is more true … Continue reading How to Differentiate Yourself from the Competition
When you lose a sale, whose fault is it? Is it the customer who doesn’t know what they want or need, the competition who gave the customer an offer they could not refuse, or the customer’s unwillingness to fire a long-time vendor? Or do you blame the lost sale on the most common explanation of … Continue reading How to Stop Fear from Causing You to Lose a Deal
Use your smartphone to increase sales —and I don’t just mean by dialing prospects. This two-minute video demonstrates an easy way to use your phone to do the selling for you and increase your Impact! As a Sales and Leadership expert, I assure you that the time you invest in using this tool will deliver big results.