Month: May 2024

What Scottie Scheffler’s Recent Arrest Can Teach Us About Emotional Mastery

By John Lusher | May 30, 2024 |

Two weeks ago, the number one golfer in the world was racing to the golf course for the second round of the PGA Championship. He was about to tee off, and all of a sudden, he ran into traffic in the dark, early hours of the morning. He needed to get there to warm up.…

Who Says The Market Can’t Handle High Prices?

By John Lusher | May 23, 2024 |

Who says the market can’t handle high prices? Just ask Del Monte Foods and Melissa’s Produce in California who sell high-end premium fruit and vegetables. It took Del Monte Foods over a decade and a half to develop a Ruby-hued pineapple. There are no others like it in the world. Melissa sells this one pineapple –…

How To Sell The Marriott Way

By John Lusher | May 17, 2024 |

In 1927, JW Marriott opened up a root beer stand. That’s right, Marriott Hotels started as a root beer stand. The first Marriott Hotel did not open up until 1957 in Arlington, Virginia. Since then, you have 4400 Marriotts worldwide. What a success story. Now, what was the reason behind that success? Well, if you…

Selling the Met Gala Way

By John Lusher | May 9, 2024 |

The number one reason why sales cultures are not performing the way CEOs want them to is simply because they’re concentrating on the wrong people. That’s right. You see, last Sunday was the annual Met Gala in New York City. The Met Gala was started in 1995 by Anna Wintour, who is the editor-in-chief of…

Growing Sales the Rolls Royce Way

By John Lusher | May 2, 2024 |

Did you hear that Rolls-Royce announced this week that it is building five brand new buildings on its main manufacturing site in England? So, I ask you, what was the driver for making this huge, expensive decision? Many of you would say it is to build new cars. That is far from the truth. The reason…

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What Scottie Scheffler’s Recent Arrest Can Teach Us About Emotional Mastery

By John Lusher / May 30, 2024 /

Two weeks ago, the number one golfer in the world was racing to the golf course for the second round of the PGA Championship. He was about to tee off, and all of a sudden, he ran into traffic in the dark, early hours of the morning. He needed to get there to warm up.…

Read More

Who Says The Market Can’t Handle High Prices?

By John Lusher / May 23, 2024 /

Who says the market can’t handle high prices? Just ask Del Monte Foods and Melissa’s Produce in California who sell high-end premium fruit and vegetables. It took Del Monte Foods over a decade and a half to develop a Ruby-hued pineapple. There are no others like it in the world. Melissa sells this one pineapple –…

Read More

How To Sell The Marriott Way

By John Lusher / May 17, 2024 /

In 1927, JW Marriott opened up a root beer stand. That’s right, Marriott Hotels started as a root beer stand. The first Marriott Hotel did not open up until 1957 in Arlington, Virginia. Since then, you have 4400 Marriotts worldwide. What a success story. Now, what was the reason behind that success? Well, if you…

Read More

Selling the Met Gala Way

By John Lusher / May 9, 2024 /

The number one reason why sales cultures are not performing the way CEOs want them to is simply because they’re concentrating on the wrong people. That’s right. You see, last Sunday was the annual Met Gala in New York City. The Met Gala was started in 1995 by Anna Wintour, who is the editor-in-chief of…

Read More

Growing Sales the Rolls Royce Way

By John Lusher / May 2, 2024 /

Did you hear that Rolls-Royce announced this week that it is building five brand new buildings on its main manufacturing site in England? So, I ask you, what was the driver for making this huge, expensive decision? Many of you would say it is to build new cars. That is far from the truth. The reason…

Read More