Target Audience

How to Craft a High-Converting Message for Your Target Audience

By John Lusher | February 24, 2023 |

Narrowing down your target audience is key to successful marketing. It helps companies become more relevant, specific and noticeable to potential customers. However, that’s not enough. Crafting the right message for that target audience is equally important. In this video, my guest and marketing guru Jay Baer shares valuable insights on how to create effective…

Is Your Target Audience Too Broad?

By John Lusher | December 22, 2022 |

In a perfect world, everyone would be scrambling to buy your product or service. However, while targeting a broader audience may sound like more potential customers, in reality, that’s not the case. In this video, my guest and New York Times bestselling author Jay Baer explains why from an audience perspective, you’ve got to think…

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How to Craft a High-Converting Message for Your Target Audience

By John Lusher / February 24, 2023 /

Narrowing down your target audience is key to successful marketing. It helps companies become more relevant, specific and noticeable to potential customers. However, that’s not enough. Crafting the right message for that target audience is equally important. In this video, my guest and marketing guru Jay Baer shares valuable insights on how to create effective…

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Is Your Target Audience Too Broad?

By John Lusher / December 22, 2022 /

In a perfect world, everyone would be scrambling to buy your product or service. However, while targeting a broader audience may sound like more potential customers, in reality, that’s not the case. In this video, my guest and New York Times bestselling author Jay Baer explains why from an audience perspective, you’ve got to think…

Read More