Velocity Mindset

Stop Letting Your Fears Do The Driving

By John Lusher | May 25, 2023 |

As leaders, our fears can inadvertently hinder the growth and creativity of those we lead, projecting limitations onto our team members. This stifles their innovation and replaces possibilities with self-imposed boundaries. But it doesn’t have to be this way. In this week’s video training we explore the transformative power of fearless leadership. Check it out!…

How Not Knowing Your Audience Can Cost You Your Job

By John Lusher | May 18, 2023 |

Anheuser-Busch’s misstep on April 1st has turned into a full-blown crisis. Their new Instagram ad managed to offend their core conservative audience, highlighting the consequences when companies aim to expand into new markets without considering their existing customer base. So what lesson can we learn from this mistake? Watch this week’s video training to find…

Risk Mitigation with The Velocity Mindset

By John Lusher | May 10, 2023 |

Whether you are in sales or in a leadership position, you are going to be faced with making decisions and taking risks. Sometimes you will err in your decisions, but that is not what robs you of Velocity. Watch this week’s video training to discover the key to risk mitigation with the Velocity Mindset®. #sales #leadership #RiskMitigation

Do Your Assumptions Rob You Of Velocity?

By John Lusher | May 5, 2023 |

Get ready for a hilarious tale that taught me an important lesson! I can’t believe I’m about to share this embarrassing moment with you, but hey, we all make mistakes, right? And this one’s too good not to share. Watch this video for a good laugh and a valuable learning lesson for Velocity. #VelocityMindset #assumption…

Beyond Bankruptcy: How Bed Bath & Beyond Lost Sight of the Future

By John Lusher | April 27, 2023 |

Bed Bath and Beyond has announced its bankruptcy and closure of all stores. As we bid farewell to those iconic blue 20% discount coupons, let’s take a moment to learn from their downfall. #VelocityMindset #bedbathandbeyond #stayrelevant #adapt

Preparing for the Unexpected: Why Every Business Needs a Succession Strategy

By John Lusher | April 20, 2023 |

Are you prepared to replace key employees, customers and prospects if unexpected departures occur? Succession planning is crucial not just for CEOs, but for every position within the organization. Don’t let succession catch you off guard – watch this video to plan for success and be ready for anything. #VelocityMindset #succession #sales #leadership #success

The Art of Selling: How to Create a Compelling Vision for Your Prospects

By John Lusher | April 19, 2023 |

Sales is all about selling a future state. To succeed, it’s essential to paint the right picture for your prospect and create a compelling vision of how your product or service can improve their lives. Want to know the key to achieving this? In this video, Sales Coach Mark Hunter reveals how to make your…

Do You Share the Same Perspective with Those You are Trying to Influence?

By John Lusher | April 14, 2023 |

Do you find yourself struggling to connect with the people you are trying to influence? Often, we may push our perspective onto others, even if it doesn’t align with their goals. It’s a common pitfall we all face. Yet, building meaningful connections is essential for success in the business world, especially in sales. Watch this video to discover…

Are you disciplined in going after only the right opportunities?

By John Lusher | April 7, 2023 |

When playing baseball, coaches often instruct players to “wait for your pitch.” The same can be said for business, except now replace the word “pitch” with “opportunity.” Watch this video to discover the true cost of pursuing the wrong opportunities. #VelocityMindset #BusinessOpportunity

The Key to Setting Yourself Apart in a Competitve Industry

By John Lusher | April 5, 2023 |

Are you struggling to make your organization stand out in a crowded competitive industry? In this video, organizational distinction expert Scott McKain reveals the one key element that separates the most successful brands from the rest of the pack and helps them rise above the competition. #VelocityMindset #standout #competition #branding #success #personalbranding #competitveindustry #successmindset #BusinessGrowth

Archives

Selling the Met Gala Way

By John Lusher / May 9, 2024 /

The number one reason why sales cultures are not performing the way CEOs want them to is simply because they’re concentrating on the wrong people. That’s right. You see, last Sunday was the annual Met Gala in New York City. The Met Gala was started in 1995 by Anna Wintour, who is the editor-in-chief of…

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Growing Sales the Rolls Royce Way

By John Lusher / May 2, 2024 /

Did you hear that Rolls-Royce announced this week that it is building five brand new buildings on its main manufacturing site in England? So, I ask you, what was the driver for making this huge, expensive decision? Many of you would say it is to build new cars. That is far from the truth. The reason…

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Boeing’s Velocity Crisis: When Speed Trumps Quality

By John Lusher / April 25, 2024 /

In today’s world, the pressure to quickly deliver innovative solutions can sometimes lead to unintended consequences. Just ask Boeing. Its recent spate of mishaps is causing it a lot of problems. From increased regulatory pressures to safety concerns to customers, fliers, like me, worrying whether or not the Boeing plane they’re on is actually going to get…

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Go Slow to Go Fast

By John Lusher / April 18, 2024 /

Do you know that sometimes you have to go slow to go fast? Recently, I installed a new productivity software program. And like many of you, I figured I knew immediately what I had to do, so I didn’t bother reading the instructions. After two painful hours of trying to get the software to work…

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Thinking Outside the Box: How a Shoe Store Owner Solved the Shoplifting Problem

By John Lusher / April 4, 2024 /

As we’ve all seen for the last year or two, there’s been a lot of shoplifting. A pack of thieves breaking into stores, stealing massive amounts of merchandise, and leaving before the cops come. If they’re caught, they’re back on the streets in a couple of minutes. Shoplifting has gotten to such a high degree…

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Mastering Cross-Selling: Insights from Nature’s Banyan Tree

By John Lusher / March 21, 2024 /

When I think of sales success, I think of a Banyan tree. Look at this tree. It is so magnificent. But look at the integrated network of roots. It’s amazing how it grows. Now, here’s what’s special about a Banyan tree. It’s not like normal trees that have one trunk coming down, and it’s not…

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Closing the 2-Minute Sale

By John Lusher / March 14, 2024 /

I want you to meet Alex. Alex is a van driver who picked me and a few of my colleagues up from the hotel in Albuquerque this weekend to take us to the airport. It was a seven-minute ride. During the ride, Alex asked us if we had traveled to many different cities and ordered…

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How to become part of the inner woven fabric of your client’s organization

By John Lusher / March 7, 2024 /

If you truly want to keep your competitors out of your accounts, you must become part of the inner woven fabric of your client’s organization. Consider that loose piece of thread sticking out of the bottom of your sweater, and you start pulling it. All of a sudden, you inadvertently pull apart the entire sweater.…

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How to overcome your fears and live a life beyond limits.

By John Lusher / February 29, 2024 /

A few years ago, I was taking a self-improvement course in New York City with a good friend of mine. After the program, we returned to my condo in Fort Lee, New Jersey, on the 10th floor. Now, my friend is an accomplished pilot. He flew overseas commercially for a major airline and was a…

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The 4 Questions You Can’t Afford to Leave Unanswered to Close the Deal

By John Lusher / February 22, 2024 /

A few years ago, I was meeting with Steve Forbes in the Forbes building in his private library. The meeting was to discuss the presentation he was about to give to the National Speakers Association that I was president of. Rather, it was to get him to agree to give that presentation. What struck me in…

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