Velocity Mindset

How To Sell The Marriott Way

By John Lusher | May 17, 2024 |

In 1927, JW Marriott opened up a root beer stand. That’s right, Marriott Hotels started as a root beer stand. The first Marriott Hotel did not open up until 1957 in Arlington, Virginia. Since then, you have 4400 Marriotts worldwide. What a success story. Now, what was the reason behind that success? Well, if you…

Selling the Met Gala Way

By John Lusher | May 9, 2024 |

The number one reason why sales cultures are not performing the way CEOs want them to is simply because they’re concentrating on the wrong people. That’s right. You see, last Sunday was the annual Met Gala in New York City. The Met Gala was started in 1995 by Anna Wintour, who is the editor-in-chief of…

Growing Sales the Rolls Royce Way

By John Lusher | May 2, 2024 |

Did you hear that Rolls-Royce announced this week that it is building five brand new buildings on its main manufacturing site in England? So, I ask you, what was the driver for making this huge, expensive decision? Many of you would say it is to build new cars. That is far from the truth. The reason…

Boeing’s Velocity Crisis: When Speed Trumps Quality

By John Lusher | April 25, 2024 |

In today’s world, the pressure to quickly deliver innovative solutions can sometimes lead to unintended consequences. Just ask Boeing. Its recent spate of mishaps is causing it a lot of problems. From increased regulatory pressures to safety concerns to customers, fliers, like me, worrying whether or not the Boeing plane they’re on is actually going to get…

Go Slow to Go Fast

By John Lusher | April 18, 2024 |

Do you know that sometimes you have to go slow to go fast? Recently, I installed a new productivity software program. And like many of you, I figured I knew immediately what I had to do, so I didn’t bother reading the instructions. After two painful hours of trying to get the software to work…

Thinking Outside the Box: How a Shoe Store Owner Solved the Shoplifting Problem

By John Lusher | April 4, 2024 |

As we’ve all seen for the last year or two, there’s been a lot of shoplifting. A pack of thieves breaking into stores, stealing massive amounts of merchandise, and leaving before the cops come. If they’re caught, they’re back on the streets in a couple of minutes. Shoplifting has gotten to such a high degree…

Mastering Cross-Selling: Insights from Nature’s Banyan Tree

By John Lusher | March 21, 2024 |

When I think of sales success, I think of a Banyan tree. Look at this tree. It is so magnificent. But look at the integrated network of roots. It’s amazing how it grows. Now, here’s what’s special about a Banyan tree. It’s not like normal trees that have one trunk coming down, and it’s not…

Closing the 2-Minute Sale

By John Lusher | March 14, 2024 |

I want you to meet Alex. Alex is a van driver who picked me and a few of my colleagues up from the hotel in Albuquerque this weekend to take us to the airport. It was a seven-minute ride. During the ride, Alex asked us if we had traveled to many different cities and ordered…

How to become part of the inner woven fabric of your client’s organization

By John Lusher | March 7, 2024 |

If you truly want to keep your competitors out of your accounts, you must become part of the inner woven fabric of your client’s organization. Consider that loose piece of thread sticking out of the bottom of your sweater, and you start pulling it. All of a sudden, you inadvertently pull apart the entire sweater.…

How to overcome your fears and live a life beyond limits.

By John Lusher | February 29, 2024 |

A few years ago, I was taking a self-improvement course in New York City with a good friend of mine. After the program, we returned to my condo in Fort Lee, New Jersey, on the 10th floor. Now, my friend is an accomplished pilot. He flew overseas commercially for a major airline and was a…

Archives

How You Look at Things Can Be Myopic!

By John Lusher / December 2, 2021 /

Great innovators and successful entrepreneurs look at the world in ways that are different from other people. This is why they see opportunities that others miss and come up with revolutionary new ideas or products. So how can you adjust the way you see and think to achieve better results and become just as successful?…

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The Financials for Effective Cybersecurity with Rick Jordan

By John Lusher / November 29, 2021 /

What does it take to gain Velocity in your particular industry? Watch Rick Jordan, a nationally recognized voice on Cybersecurity, Business and Ethics, reveal how he has applied the Velocity Mindset® to propel his Cybersecurity and IT Management firm to success.

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What is the Biggest Reason People Get Stripped of Velocity?

By John Lusher / November 22, 2021 /

What is the biggest reason people get stripped of Velocity? In this video, Jay Baer, a successful entrepreneur, author of six bestselling books on marketing and customer experience, and founder of five multi-million dollar companies, reveals one of the most common mistakes businesses make when marketing their products or services. Check it out! #VelocityMindset #leadership…

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Dead Dogs Don’t Sell Movies

By John Lusher / November 18, 2021 /

You might think you have the greatest new product or service, but do your target customers agree? Testing the market before you launch can provide you with valuable information on customer response, help tweak your offer, refine your marketing strategy, and ultimately maximize your profits. Watch this video to find out how the creators of…

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What is Getting in the Way of Your Success?

By John Lusher / November 11, 2021 /

When it comes to achieving success, there’s no magic bullet. But it doesn’t happen by accident either. Watch this video for the four most common roadblocks that can put a drag on your Velocity and prevent you from reaching your goals. #VelocityMindset #leadership #ReachYourGoals

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Your Vision Doesn’t Always Come From Knowing What You Want.

By John Lusher / November 4, 2021 /

Your vision doesn’t always have to come from knowing what you want. Sometimes, it’s being specific about what you DON’T want that can set you on the right path for the next chapter of your life.  If you have trouble creating a vision for your life or business, watch this week’s episode of the Velocity…

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Are You on the Right Road to Success?

By John Lusher / October 28, 2021 /

People everywhere engage in tasks that have no connection with a meaningful outcome or purpose. When they do this, the result is speed without direction, leading to burnout and, inevitably, loss of velocity.  Watch today’s video training, where I share a funny story that demonstrates what happens when someone becomes task-oriented and not purpose-oriented. https://youtu.be/3FpTl3sfY3Y…

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What Makes a Great Leader?

By John Lusher / October 21, 2021 /

This week we lost the giant of a leader. General Colin Powell, the first Black US Secretary of State, has died at the age of 84. General Powell broke many barriers in his long life. He served four presidents and politicians of all disciplines and beliefs came to him for advice and sought his leadership. …

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HOW TO USE GREAT DEFENSE AS YOUR BEST VELOCITY STRATEGY

By John Lusher / October 14, 2021 /

The massive outage that brought down Facebook and its family of apps, including Instagram and WhatsApp, for the better part of the day last week, brought some businesses around the world to a halt. Start-ups and companies that rely on social media to reach their customers were unable to fulfill orders and lost thousands in…

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Velocity Mindset® Success Stories with Jeffrey Gitomer

By John Lusher / October 14, 2021 /

As we enter the post-pandemic world, one thing about sales development has become increasingly clear: The standard process of calling, leaving voicemails and sending emails no longer works as well as it used to. Driven by the pandemic, video adoption has accelerated, taking over every other form of communication and leaving the businesses unable to…

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