Velocity Mindset

Boeing’s Velocity Crisis: When Speed Trumps Quality

By John Lusher | April 25, 2024 |

In today’s world, the pressure to quickly deliver innovative solutions can sometimes lead to unintended consequences. Just ask Boeing. Its recent spate of mishaps is causing it a lot of problems. From increased regulatory pressures to safety concerns to customers, fliers, like me, worrying whether or not the Boeing plane they’re on is actually going to get…

Go Slow to Go Fast

By John Lusher | April 18, 2024 |

Do you know that sometimes you have to go slow to go fast? Recently, I installed a new productivity software program. And like many of you, I figured I knew immediately what I had to do, so I didn’t bother reading the instructions. After two painful hours of trying to get the software to work…

Thinking Outside the Box: How a Shoe Store Owner Solved the Shoplifting Problem

By John Lusher | April 4, 2024 |

As we’ve all seen for the last year or two, there’s been a lot of shoplifting. A pack of thieves breaking into stores, stealing massive amounts of merchandise, and leaving before the cops come. If they’re caught, they’re back on the streets in a couple of minutes. Shoplifting has gotten to such a high degree…

Mastering Cross-Selling: Insights from Nature’s Banyan Tree

By John Lusher | March 21, 2024 |

When I think of sales success, I think of a Banyan tree. Look at this tree. It is so magnificent. But look at the integrated network of roots. It’s amazing how it grows. Now, here’s what’s special about a Banyan tree. It’s not like normal trees that have one trunk coming down, and it’s not…

Closing the 2-Minute Sale

By John Lusher | March 14, 2024 |

I want you to meet Alex. Alex is a van driver who picked me and a few of my colleagues up from the hotel in Albuquerque this weekend to take us to the airport. It was a seven-minute ride. During the ride, Alex asked us if we had traveled to many different cities and ordered…

How to become part of the inner woven fabric of your client’s organization

By John Lusher | March 7, 2024 |

If you truly want to keep your competitors out of your accounts, you must become part of the inner woven fabric of your client’s organization. Consider that loose piece of thread sticking out of the bottom of your sweater, and you start pulling it. All of a sudden, you inadvertently pull apart the entire sweater.…

How to overcome your fears and live a life beyond limits.

By John Lusher | February 29, 2024 |

A few years ago, I was taking a self-improvement course in New York City with a good friend of mine. After the program, we returned to my condo in Fort Lee, New Jersey, on the 10th floor. Now, my friend is an accomplished pilot. He flew overseas commercially for a major airline and was a…

The 4 Questions You Can’t Afford to Leave Unanswered to Close the Deal

By John Lusher | February 22, 2024 |

A few years ago, I was meeting with Steve Forbes in the Forbes building in his private library. The meeting was to discuss the presentation he was about to give to the National Speakers Association that I was president of. Rather, it was to get him to agree to give that presentation. What struck me in…

Do you leverage your strengths to win the game of life? 

By John Lusher | February 15, 2024 |

This past Sunday, we had a great Super Bowl with an overtime win—the San Francisco 49ers against the Kansas City Chiefs. Both teams had two different styles of quarterbacks. One of the reasons both teams made it to the Super Bowl was because their head coaches leveraged each quarterback’s strengths. Coach Andy Reid, with the…

How to reframe your argument to move forward

By John Lusher | February 1, 2024 |

Do you know how to reframe your argument to move forward? Reframing is a cognitive technique used both in psychology and communications to shift your viewpoint as to how you see the problem so that you can see it correctly. Hertz reframed the situation a while back when they surveyed their top renters. The biggest…

Archives

What Would Your Year 2022 Look Like if You Reduced Your Sales Cycle By Two Calls

By John Lusher / January 20, 2022 /

How much more business would you do this year and how much more money would you make, if you reduced your sales cycle from five calls to three? In this week’s video training I reveal how a client of mine – a well-known financial services company – did just that by making one simple adjustment…

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HOW TO HANDLE STRESS WHEN YOU ARE ABOUT TO HAVE A BIG CONVERSATION

By John Lusher / January 13, 2022 /

When times are tough, the stress we experience can corrupt our business processes and get us off track. So what can you do to take back control when you are about to get into a big conversation with an important prospect? In this week’s video training, Bob Burg, co-author of the international bestseller, The Go-Giver,…

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One Main Reason Your New Year’s Resolutions End in Failure

By John Lusher / January 6, 2022 /

Millions of people make New Year’s resolutions each year, but only a small fraction actually see them through. According to Forbes, 80% of New Year’s resolutions fail, and most of them peter out before the end of February.  So why are so many of us struggling with achieving what we want in life? And what…

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WHAT ARE YOUR PLANS FOR NEXT YEAR?

By John Lusher / December 23, 2021 /

Regardless of how good or bad this past year was, all of us are getting ready to embark on a brand-new year where anything is possible! So as we approach 2022, do you have a goal in mind that you are really passionate about? In this video training, I share the three things you will…

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The One Thing People Always Buy First, Regardless Of The Industry

By John Lusher / December 16, 2021 /

Regardless of the industry we are in, we all are selling one thing: Hope. Everyone is hoping for something better – whether it’s more revenues, better results, better efficiencies. So as you plan for next year, make it simple and do these two things to increase your sales and gain Velocity. #VelocityMindset #leadership #sales #SalesStrategy…

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DO YOU HAVE WHAT IT TAKES TO BE A G.O.A.T. IN YOUR INDUSTRY?

By John Lusher / December 9, 2021 /

When it comes to Tom Brady, an American football quarterback for the Tampa Bay Buccaneers, there’s no question, we are witnessing history. A seven-time Super Bowl champion, five-time Super Bowl MVP and three NFL MVP awards winner, he is widely considered to be the greatest quarterback of all time. But what did it take for…

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How You Look at Things Can Be Myopic!

By John Lusher / December 2, 2021 /

Great innovators and successful entrepreneurs look at the world in ways that are different from other people. This is why they see opportunities that others miss and come up with revolutionary new ideas or products. So how can you adjust the way you see and think to achieve better results and become just as successful?…

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The Financials for Effective Cybersecurity with Rick Jordan

By John Lusher / November 29, 2021 /

What does it take to gain Velocity in your particular industry? Watch Rick Jordan, a nationally recognized voice on Cybersecurity, Business and Ethics, reveal how he has applied the Velocity Mindset® to propel his Cybersecurity and IT Management firm to success.

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What is the Biggest Reason People Get Stripped of Velocity?

By John Lusher / November 22, 2021 /

What is the biggest reason people get stripped of Velocity? In this video, Jay Baer, a successful entrepreneur, author of six bestselling books on marketing and customer experience, and founder of five multi-million dollar companies, reveals one of the most common mistakes businesses make when marketing their products or services. Check it out! #VelocityMindset #leadership…

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Dead Dogs Don’t Sell Movies

By John Lusher / November 18, 2021 /

You might think you have the greatest new product or service, but do your target customers agree? Testing the market before you launch can provide you with valuable information on customer response, help tweak your offer, refine your marketing strategy, and ultimately maximize your profits. Watch this video to find out how the creators of…

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