Velocity Mindset

Boeing’s Velocity Crisis: When Speed Trumps Quality

By John Lusher | April 25, 2024 |

In today’s world, the pressure to quickly deliver innovative solutions can sometimes lead to unintended consequences. Just ask Boeing. Its recent spate of mishaps is causing it a lot of problems. From increased regulatory pressures to safety concerns to customers, fliers, like me, worrying whether or not the Boeing plane they’re on is actually going to get…

Go Slow to Go Fast

By John Lusher | April 18, 2024 |

Do you know that sometimes you have to go slow to go fast? Recently, I installed a new productivity software program. And like many of you, I figured I knew immediately what I had to do, so I didn’t bother reading the instructions. After two painful hours of trying to get the software to work…

Thinking Outside the Box: How a Shoe Store Owner Solved the Shoplifting Problem

By John Lusher | April 4, 2024 |

As we’ve all seen for the last year or two, there’s been a lot of shoplifting. A pack of thieves breaking into stores, stealing massive amounts of merchandise, and leaving before the cops come. If they’re caught, they’re back on the streets in a couple of minutes. Shoplifting has gotten to such a high degree…

Mastering Cross-Selling: Insights from Nature’s Banyan Tree

By John Lusher | March 21, 2024 |

When I think of sales success, I think of a Banyan tree. Look at this tree. It is so magnificent. But look at the integrated network of roots. It’s amazing how it grows. Now, here’s what’s special about a Banyan tree. It’s not like normal trees that have one trunk coming down, and it’s not…

Closing the 2-Minute Sale

By John Lusher | March 14, 2024 |

I want you to meet Alex. Alex is a van driver who picked me and a few of my colleagues up from the hotel in Albuquerque this weekend to take us to the airport. It was a seven-minute ride. During the ride, Alex asked us if we had traveled to many different cities and ordered…

How to become part of the inner woven fabric of your client’s organization

By John Lusher | March 7, 2024 |

If you truly want to keep your competitors out of your accounts, you must become part of the inner woven fabric of your client’s organization. Consider that loose piece of thread sticking out of the bottom of your sweater, and you start pulling it. All of a sudden, you inadvertently pull apart the entire sweater.…

How to overcome your fears and live a life beyond limits.

By John Lusher | February 29, 2024 |

A few years ago, I was taking a self-improvement course in New York City with a good friend of mine. After the program, we returned to my condo in Fort Lee, New Jersey, on the 10th floor. Now, my friend is an accomplished pilot. He flew overseas commercially for a major airline and was a…

The 4 Questions You Can’t Afford to Leave Unanswered to Close the Deal

By John Lusher | February 22, 2024 |

A few years ago, I was meeting with Steve Forbes in the Forbes building in his private library. The meeting was to discuss the presentation he was about to give to the National Speakers Association that I was president of. Rather, it was to get him to agree to give that presentation. What struck me in…

Do you leverage your strengths to win the game of life? 

By John Lusher | February 15, 2024 |

This past Sunday, we had a great Super Bowl with an overtime win—the San Francisco 49ers against the Kansas City Chiefs. Both teams had two different styles of quarterbacks. One of the reasons both teams made it to the Super Bowl was because their head coaches leveraged each quarterback’s strengths. Coach Andy Reid, with the…

How to reframe your argument to move forward

By John Lusher | February 1, 2024 |

Do you know how to reframe your argument to move forward? Reframing is a cognitive technique used both in psychology and communications to shift your viewpoint as to how you see the problem so that you can see it correctly. Hertz reframed the situation a while back when they surveyed their top renters. The biggest…

Archives

How to Set Oneself Free!

By John Lusher / June 29, 2023 /

As we prepare for Independence Day, I have one question for you: How many of you are truly independent from the thoughts and beliefs that keep you from moving forward, creating a drag or resistance on your velocity? You see, we have two types of independence. One is the freedom and liberties that we have…

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The Winning Formula: Integrating Sales and Marketing for Unparalleled Success

By John Lusher / June 27, 2023 /

To maximize sales growth, leaders now recognize the importance of collaboration between sales and marketing teams. It’s no longer just about marketing generating leads and sales closing deals separately. Achieving success together requires a shared mindset and vision. So how do you unite your sales and marketing teams for a common goal? Discover in this video. #VelocityMindset…

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Do Your Thoughts Help You Solve Your Problems?

By John Lusher / June 22, 2023 /

Whenever you have a problem that needs a solution, the thoughts you focus on will determine your outcome. If you want to get clarity, gain Velocity and set yourself on the path to the destination you desire, ask yourself this one important question. #VelocityMindset #leadership  #ChooseYourThoughts #ProblemSolving

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The Art of the Pause: What It Is and Why it Matters

By John Lusher / June 21, 2023 /

Sometimes to gain velocity, you’ve just got to stop. Start with a clean piece of paper, literally, and don’t assume you have all the answers right away. Embrace the art of the PAUSE, taking time to envision your desired outcome. Then, assess if you’ve set achievable tasks and milestones to reach that goal. They don’t…

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Leadership as a Key to Sales Success

By John Lusher / June 16, 2023 /

Leadership isn’t limited to a select few; it resides within each one of us. We all possess the ability to lead in our own lives, families, and pursue our purpose. For sales people, leadership is about leading their potential clients or customers through a decision-making process to help them make the right decision. If you…

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How to Get Past an Emotional Trigger

By John Lusher / June 15, 2023 /

In intense debates, we often find ourselves triggering one another, with both parties adamantly clinging to their own positions and refusing to budge. Unfortunately, this only serves to inflame the argument and escalate the conflict. So what can you do instead to minimize those emotional responses and accomplish the desired outcome of the conversation? Watch…

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Why Creating the Right Environment is Critical for Your Success

By John Lusher / June 8, 2023 /

Have you ever found yourself frustrated by those annoying robocalls that start off with a plea, ‘Please don’t hang up’? We’ve all been there. But think about it for a moment. Why would anyone begin a conversation like that? It’s off-putting, uninteresting, and suggests that most people simply disconnect the call. In today’s video, we’ll…

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Unwrapping Success: Apple’s Winning Formula for The Art of Packaging

By John Lusher / June 1, 2023 /

From Tiffany’s iconic blue boxes to Apple’s masterful packaging strategy, the joy of unwrapping a gift makes it an unforgettable experience. With a focus on simplicity, quality, attention to detail, sustainability, and visual appeal, Apple knows how to captivate its audience. Your customers crave the same extraordinary experience. How do I know that? Well, look at Apple’s remarkable…

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Stop Letting Your Fears Do The Driving

By John Lusher / May 25, 2023 /

As leaders, our fears can inadvertently hinder the growth and creativity of those we lead, projecting limitations onto our team members. This stifles their innovation and replaces possibilities with self-imposed boundaries. But it doesn’t have to be this way. In this week’s video training we explore the transformative power of fearless leadership. Check it out!…

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How Not Knowing Your Audience Can Cost You Your Job

By John Lusher / May 18, 2023 /

Anheuser-Busch’s misstep on April 1st has turned into a full-blown crisis. Their new Instagram ad managed to offend their core conservative audience, highlighting the consequences when companies aim to expand into new markets without considering their existing customer base. So what lesson can we learn from this mistake? Watch this week’s video training to find…

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