Velocity Mindset

How To Sell The Marriott Way

By John Lusher | May 17, 2024 |

In 1927, JW Marriott opened up a root beer stand. That’s right, Marriott Hotels started as a root beer stand. The first Marriott Hotel did not open up until 1957 in Arlington, Virginia. Since then, you have 4400 Marriotts worldwide. What a success story. Now, what was the reason behind that success? Well, if you…

Selling the Met Gala Way

By John Lusher | May 9, 2024 |

The number one reason why sales cultures are not performing the way CEOs want them to is simply because they’re concentrating on the wrong people. That’s right. You see, last Sunday was the annual Met Gala in New York City. The Met Gala was started in 1995 by Anna Wintour, who is the editor-in-chief of…

Growing Sales the Rolls Royce Way

By John Lusher | May 2, 2024 |

Did you hear that Rolls-Royce announced this week that it is building five brand new buildings on its main manufacturing site in England? So, I ask you, what was the driver for making this huge, expensive decision? Many of you would say it is to build new cars. That is far from the truth. The reason…

Boeing’s Velocity Crisis: When Speed Trumps Quality

By John Lusher | April 25, 2024 |

In today’s world, the pressure to quickly deliver innovative solutions can sometimes lead to unintended consequences. Just ask Boeing. Its recent spate of mishaps is causing it a lot of problems. From increased regulatory pressures to safety concerns to customers, fliers, like me, worrying whether or not the Boeing plane they’re on is actually going to get…

Go Slow to Go Fast

By John Lusher | April 18, 2024 |

Do you know that sometimes you have to go slow to go fast? Recently, I installed a new productivity software program. And like many of you, I figured I knew immediately what I had to do, so I didn’t bother reading the instructions. After two painful hours of trying to get the software to work…

Thinking Outside the Box: How a Shoe Store Owner Solved the Shoplifting Problem

By John Lusher | April 4, 2024 |

As we’ve all seen for the last year or two, there’s been a lot of shoplifting. A pack of thieves breaking into stores, stealing massive amounts of merchandise, and leaving before the cops come. If they’re caught, they’re back on the streets in a couple of minutes. Shoplifting has gotten to such a high degree…

Mastering Cross-Selling: Insights from Nature’s Banyan Tree

By John Lusher | March 21, 2024 |

When I think of sales success, I think of a Banyan tree. Look at this tree. It is so magnificent. But look at the integrated network of roots. It’s amazing how it grows. Now, here’s what’s special about a Banyan tree. It’s not like normal trees that have one trunk coming down, and it’s not…

Closing the 2-Minute Sale

By John Lusher | March 14, 2024 |

I want you to meet Alex. Alex is a van driver who picked me and a few of my colleagues up from the hotel in Albuquerque this weekend to take us to the airport. It was a seven-minute ride. During the ride, Alex asked us if we had traveled to many different cities and ordered…

How to become part of the inner woven fabric of your client’s organization

By John Lusher | March 7, 2024 |

If you truly want to keep your competitors out of your accounts, you must become part of the inner woven fabric of your client’s organization. Consider that loose piece of thread sticking out of the bottom of your sweater, and you start pulling it. All of a sudden, you inadvertently pull apart the entire sweater.…

How to overcome your fears and live a life beyond limits.

By John Lusher | February 29, 2024 |

A few years ago, I was taking a self-improvement course in New York City with a good friend of mine. After the program, we returned to my condo in Fort Lee, New Jersey, on the 10th floor. Now, my friend is an accomplished pilot. He flew overseas commercially for a major airline and was a…

Archives

The Key to Setting Yourself Apart in a Competitve Industry

By John Lusher / April 5, 2023 /

Are you struggling to make your organization stand out in a crowded competitive industry? In this video, organizational distinction expert Scott McKain reveals the one key element that separates the most successful brands from the rest of the pack and helps them rise above the competition. #VelocityMindset #standout #competition #branding #success #personalbranding #competitveindustry #successmindset #BusinessGrowth

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Does fear hurt your sales and ability to influence others?

By John Lusher / March 30, 2023 /

Fear is a potent force that can hinder your progress and impede momentum. If you allow others to trigger your fears during negotiations, you will likely fail to achieve the desired outcome. So what’s the best way to overcome your fear, stay focused and close the deal, even when negotiations do not go as planned?…

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What Stops Companies From Hiring Top Performers

By John Lusher / March 23, 2023 /

Are you struggling to find your next top performer? It could be because you’re asking the wrong questions. Discover the questions that truly matter when finding your next star employee in this week’s video training. #VelocityMindset #leadership #TeamBuilding #sales

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Business Lessons we can Learn from the Silicon Valley Bank Collapse

By John Lusher / March 17, 2023 /

Last week’s collapse of Silicon Valley Bank, one of the leading lenders in the start-up ecosystem, sent shockwaves through the industry and certainly got everyone’s attention. But what was the real reason behind so many people feeling the negative impacts? The answer is simple: a lack of diversification. In this week’s video training, I delve…

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Beyond Sales Skills: Why Being a Good Salesperson is Not Enough to Seal the Deal

By John Lusher / March 16, 2023 /

If you are in sales, refining your sales abilities, learning new strategies, and perfecting your sales pitch is just the beginning. Being competent is merely the cost of entry to be in the game. So, what is the one vital element that every sales professional must possess to close the deal? Bruce Turkel, a branding…

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Your Sales Call Didn’t Go as Planned. Now What?

By John Lusher / March 8, 2023 /

Do you find yourself dwelling on what you could have done differently in your last sales call or conversation? It’s easy to fall into the trap of beating yourself up, but this negative self-talk only hinders your progress by slowing down your Velocity. Rather than focusing on the negative, why not adopt a more productive…

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The True Goal of a Sales Call

By John Lusher / March 7, 2023 /

If you’re in sales, you might think that the ultimate goal for each of your sales calls is to close the sale. After all, that’s how you make money and meet your targets, right? But the truth is, this approach may be limiting your success. In this video, Sales Coach Mark Hunter reveals the real…

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What Story Do You Tell Yourself

By John Lusher / March 2, 2023 /

How often do you convince yourself that you can’t do something? The moment you do this, it halts your creativity, stops you from thinking, and makes you feel stuck. So, how can you break free from limiting stories and gain the momentum to pursue your desires? Watch this brief video training to find out. #VelocityMindset…

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How to be Positive About Negativity

By John Lusher / March 1, 2023 /

Leaders should embrace negativity and criticism to identify areas for improvement and create a culture of openness. Receptive leaders inspire confidence, risk-taking, and innovation, while using feedback to create a more engaged and productive workforce. In this video, my guest Scott McKain explains why it’s important for senior management to be positive about negativity and…

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How to Craft a High-Converting Message for Your Target Audience

By John Lusher / February 24, 2023 /

Narrowing down your target audience is key to successful marketing. It helps companies become more relevant, specific and noticeable to potential customers. However, that’s not enough. Crafting the right message for that target audience is equally important. In this video, my guest and marketing guru Jay Baer shares valuable insights on how to create effective…

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