Sales

Growing Sales the Rolls Royce Way

By John Lusher | May 2, 2024 |

Did you hear that Rolls-Royce announced this week that it is building five brand new buildings on its main manufacturing site in England? So, I ask you, what was the driver for making this huge, expensive decision? Many of you would say it is to build new cars. That is far from the truth. The reason…

Go Slow to Go Fast

By John Lusher | April 18, 2024 |

Do you know that sometimes you have to go slow to go fast? Recently, I installed a new productivity software program. And like many of you, I figured I knew immediately what I had to do, so I didn’t bother reading the instructions. After two painful hours of trying to get the software to work…

Thinking Outside the Box: How a Shoe Store Owner Solved the Shoplifting Problem

By John Lusher | April 4, 2024 |

As we’ve all seen for the last year or two, there’s been a lot of shoplifting. A pack of thieves breaking into stores, stealing massive amounts of merchandise, and leaving before the cops come. If they’re caught, they’re back on the streets in a couple of minutes. Shoplifting has gotten to such a high degree…

Mastering Cross-Selling: Insights from Nature’s Banyan Tree

By John Lusher | March 21, 2024 |

When I think of sales success, I think of a Banyan tree. Look at this tree. It is so magnificent. But look at the integrated network of roots. It’s amazing how it grows. Now, here’s what’s special about a Banyan tree. It’s not like normal trees that have one trunk coming down, and it’s not…

Closing the 2-Minute Sale

By John Lusher | March 14, 2024 |

I want you to meet Alex. Alex is a van driver who picked me and a few of my colleagues up from the hotel in Albuquerque this weekend to take us to the airport. It was a seven-minute ride. During the ride, Alex asked us if we had traveled to many different cities and ordered…

How to become part of the inner woven fabric of your client’s organization

By John Lusher | March 7, 2024 |

If you truly want to keep your competitors out of your accounts, you must become part of the inner woven fabric of your client’s organization. Consider that loose piece of thread sticking out of the bottom of your sweater, and you start pulling it. All of a sudden, you inadvertently pull apart the entire sweater.…

The 4 Questions You Can’t Afford to Leave Unanswered to Close the Deal

By John Lusher | February 22, 2024 |

A few years ago, I was meeting with Steve Forbes in the Forbes building in his private library. The meeting was to discuss the presentation he was about to give to the National Speakers Association that I was president of. Rather, it was to get him to agree to give that presentation. What struck me in…

The Crucial Factor Missing from Your 2024 Sales Plan

By John Lusher | November 30, 2023 |

As you create your sales plan for 2024, what’s the one issue you must pay special attention to? That one issue is your ideal customer profile, because that’s going to determine whether or not you gain velocity in your sales efforts. Picture business 2012: I was just voted as the Vice President of the National…

The Answer to Success is in the Questions You Ask

By John Lusher | October 19, 2023 |

In the early ‘90s, I trademarked the phrase “The Question Man™.” I believed then, as I believe now, that the answers to your success lie in the questions that you ask. At that time, I had a great client, Hertz Equipment Rental, that rented backhoes. It was a division of Hertz Rental Car Corporation. The VP of Sales was…

Surviving Slow Customer Flow: Is It Marketing or Sales That Holds the Key to Success?

By John Lusher | September 21, 2023 |

When times are tough, and the flow of customers into your business is slowing down to a drip, what’s more important: marketing or sales? I had that conversation yesterday with the CEO I was coaching. He sells very high-end custom furniture. Because of the economy, he was complaining that the flow of traffic into his…

Archives

CAN ACTIONS SPEAK LOUDER THAN WORDS?

By John Lusher / December 22, 2020 /

The best way one leaves a legacy or lasting impression is through their actions, not words. In this video, I share a story that teaches us one valuable lesson: It’s not what happens in life that counts. It’s how you deal with it. Please watch this video and share it with those who would benefit…

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DO YOU GIVE UP TOO EASILY IN THE FACE OF ADVERSITY?

By John Lusher / December 17, 2020 /

Rejection can be hard to deal with. Often people reject others because of their own issues and insecurities. But in a crisis, your tenacity will determine how well you emerge. So how can you turn rejection into a victory and use it as the foundation for future success? Find out in this video. #VelocityMindset #NeverGiveUp…

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ARE YOU WORKING TOO HARD TO CLOSE THE WRONG DEAL?

By John Lusher / December 10, 2020 /

If you are working too hard to close a deal, you have to start asking yourself if this is the right deal. When you invest too much time and effort in one deal, that takes away from the time you still need to get the other deals and reach your goal for the year. So…

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DO YOU BENEFIT FROM CONTRIBUTED VELOCITY?

By John Lusher / December 1, 2020 /

In any family or business organization, each of us plays a different role and has a different set of responsibilities. Our ability to collaborate helps us achieve more and do it faster than if we relied on trying to figure it out on our own. When we all contribute our individual Velocity, we succeed as…

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DO YOU SEE THE HIDDEN OPPORTUNITIES?

By John Lusher / November 19, 2020 /

No matter what the world throws at us, we all have a choice in life: To think about what we can’t accomplish, because of limitations and fears, or to focus on what we want and allow our creative genius to unleash itself. Which one will you choose? #VelocityMindset #HiddenOpportunities #ReachYourGoals #SuccessMindset #FocusOnWhatYouWant

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YOUR SALES CALL DIDN’T GO AS PLANNED. NOW WHAT?

By John Lusher / October 26, 2020 /

How much time do you waste beating yourself up over something that you think you should’ve done or said on your last sales call or in a previous conversation? But all it really does is it strips away your Velocity, because it makes you concentrate on the negative. So what should you do instead next…

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ARE YOU DISCIPLINED IN GOING AFTER ONLY THE RIGHT OPPORTUNITIES?

By John Lusher / October 21, 2020 /

In the game of baseball there is a phrase that the coach will always yell out to the players: “Wait for your pitch, wait for your pitch.” Well, the same is true in business. Except now replace the word “pitch” with “opportunity.” In this video I talk about the real price you have to pay…

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5 STRATEGIES FOR DEALING WITH THE UNEXPECTED

By John Lusher / October 19, 2020 /

As we are dealing with the challenges created by the global pandemic, mastering just a few tools can make a big difference in our lives. I recently joined Fox News 26 in Houston (@fox26houston) to share my top five strategies for dealing with the unexpected. Check it out! #VelocityMindset #CrisisManagement #fox26forlife

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HOW TO CLOSE MORE DEALS IN TODAY’S ECONOMY

By John Lusher / October 14, 2020 /

While the use of video calls has skyrocketed over the past few months, my clients started using Zoom several years ago as a way to improve their closing ratio. So what is the most valuable use of video calls in the sales process? Find out in today’s video. #VelocityMindset #SalesCall #CloseDeals

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How To Stay on Top of Your Game

By John Lusher / September 2, 2020 /

Let’s be honest, we all have to find innovative ways to navigate these turbulent times. When we find ourselves in a crisis, we have to overcome challenges that affect our performance or our ability to lead. The good news is that there IS a solution! #VelocityMindset #leadership #CrisisManagement

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