Sales

Why Companies Are Needlessly Losing Business

By ronkarr.Admin | May 14, 2012 |

Companies are losing the battle of sales and customer service because their reps are not trained in critical thinking.  Instead, they are loaded with scripts and computer programs on what to say next versus the next logical step one should take to help solve the problem and build customer loyalty. The key to building any…

To Make a Lot of Money, You Need to…..

By ronkarr.Admin | May 10, 2012 |

If you want to make a lot of money, you need to create vs. compete.  No matter what services or products you are selling, if you continue to compete against others your ability to make a lot of money is greatly diminished. In competition, the conversation usually turns to money and everyone gets commoditized.  Pressures…

Driving Out Fear to Close More Business

By ronkarr.Admin | March 6, 2012 |

My driver of 15 years was taking me to the airport today and he asked me a question: “The place I was living in I have to move out of because they are selling the building.  I really felt comfortable and I fear I won’t be as comfortable in a new place.  I do not…

Stop Discounting and Earn Your Profit

By ronkarr.Admin | March 5, 2012 |

The last several years have been difficult for the vast majority of businesses.  It seems as if every customer is demanding a lower price or at least some sort of special deal. As frequently as customers are asking for it, salespeople are giving it to them. Salespeople are quick to defend their need to discount…

Using Your Blind Side to Grow Your Business

By ronkarr.Admin | February 28, 2012 |

In the movie The Blind Side, Sandra Bulllock plays the part of a wealthy woman who takes in a homeless young man (Michael Oher) who goes on to become an NFL Star.  In the movie, Michael tries out for the high school football team and struggles a great deal. Michael is a young man in…

Validation Sells

By ronkarr.Admin | February 18, 2012 |

If you are a leader or a sales professional, consider that validation is an extremely powerful tool for getting your point of view accepted. I have learned in working with CEO’s that they value validation of current strategies as much as suggestions of what they could do better. You want to position yourself as a…

What Did You Say?

By ronkarr.Admin | February 17, 2012 |

When I wrote the book The Complete Idiots Guide to Great Customer Service in 1998, we interviewed the Vice President of Hertz Reservations who shared this story with me. Hertz did a survey of their top customers and found out that they were highly dissatisfied with how long it took to return their cars and…

Why Leaders Don't Puke

By ronkarr.Admin | February 14, 2012 |

The Life Science Leader writes about how Leaders Don’t Puke. Rather, they lead by vision and find out what’s important to people before they start trying to influence them.  Life Science Leader talks about  how the best organizations teach all of their employees to lead, from the CEO on down.  To read more, click here  …

How to Succeed With Limited Resources

By ronkarr.Admin | February 3, 2012 |

How would you answer the follow questions? Do think about the money you don’t have to do things or the things you want to do regardless of how much money you have? Do you think about the limited resources you have in servicing clients or the ideal service level you want achieve? Do you think…

The Myths About Positive Thinking and “Reality”

By ronkarr.Admin | January 19, 2012 |

On a Sunday during this seasons NFL playoffs,  I went to a friend’s house to watch the Texans/Ravens Football Game. I had no intention of staying to watch my beloved Giants play the Green Bay Packers because of my friends negative approach to the game based on “reality”.

Archives

Selling the Met Gala Way

By John Lusher / May 9, 2024 /

The number one reason why sales cultures are not performing the way CEOs want them to is simply because they’re concentrating on the wrong people. That’s right. You see, last Sunday was the annual Met Gala in New York City. The Met Gala was started in 1995 by Anna Wintour, who is the editor-in-chief of…

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Growing Sales the Rolls Royce Way

By John Lusher / May 2, 2024 /

Did you hear that Rolls-Royce announced this week that it is building five brand new buildings on its main manufacturing site in England? So, I ask you, what was the driver for making this huge, expensive decision? Many of you would say it is to build new cars. That is far from the truth. The reason…

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Thinking Outside the Box: How a Shoe Store Owner Solved the Shoplifting Problem

By John Lusher / April 4, 2024 /

As we’ve all seen for the last year or two, there’s been a lot of shoplifting. A pack of thieves breaking into stores, stealing massive amounts of merchandise, and leaving before the cops come. If they’re caught, they’re back on the streets in a couple of minutes. Shoplifting has gotten to such a high degree…

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Mastering Cross-Selling: Insights from Nature’s Banyan Tree

By John Lusher / March 21, 2024 /

When I think of sales success, I think of a Banyan tree. Look at this tree. It is so magnificent. But look at the integrated network of roots. It’s amazing how it grows. Now, here’s what’s special about a Banyan tree. It’s not like normal trees that have one trunk coming down, and it’s not…

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Closing the 2-Minute Sale

By John Lusher / March 14, 2024 /

I want you to meet Alex. Alex is a van driver who picked me and a few of my colleagues up from the hotel in Albuquerque this weekend to take us to the airport. It was a seven-minute ride. During the ride, Alex asked us if we had traveled to many different cities and ordered…

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How to become part of the inner woven fabric of your client’s organization

By John Lusher / March 7, 2024 /

If you truly want to keep your competitors out of your accounts, you must become part of the inner woven fabric of your client’s organization. Consider that loose piece of thread sticking out of the bottom of your sweater, and you start pulling it. All of a sudden, you inadvertently pull apart the entire sweater.…

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The 4 Questions You Can’t Afford to Leave Unanswered to Close the Deal

By John Lusher / February 22, 2024 /

A few years ago, I was meeting with Steve Forbes in the Forbes building in his private library. The meeting was to discuss the presentation he was about to give to the National Speakers Association that I was president of. Rather, it was to get him to agree to give that presentation. What struck me in…

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The Crucial Factor Missing from Your 2024 Sales Plan

By John Lusher / November 30, 2023 /

As you create your sales plan for 2024, what’s the one issue you must pay special attention to? That one issue is your ideal customer profile, because that’s going to determine whether or not you gain velocity in your sales efforts. Picture business 2012: I was just voted as the Vice President of the National…

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The Answer to Success is in the Questions You Ask

By John Lusher / October 19, 2023 /

In the early ‘90s, I trademarked the phrase “The Question Man™.” I believed then, as I believe now, that the answers to your success lie in the questions that you ask. At that time, I had a great client, Hertz Equipment Rental, that rented backhoes. It was a division of Hertz Rental Car Corporation. The VP of Sales was…

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Surviving Slow Customer Flow: Is It Marketing or Sales That Holds the Key to Success?

By John Lusher / September 21, 2023 /

When times are tough, and the flow of customers into your business is slowing down to a drip, what’s more important: marketing or sales? I had that conversation yesterday with the CEO I was coaching. He sells very high-end custom furniture. Because of the economy, he was complaining that the flow of traffic into his…

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