Velocity Mindset

How to hold yourself accountable and achieve your dreams faster

By John Lusher | September 30, 2022 |

When I am brought into organizations, CEOs often ask me: “How can I make my people more accountable to the organization?” And the answer is: you can’t. There is no such thing as accountability to an organization. But people can be accountable to their own promises. Watch this video for a simple, yet powerful strategy…

Why Smart Marketing is About Help, Not Hype

By John Lusher | September 23, 2022 |

Featuring Jay Baer, New York Times best-selling author of YOUtility If you’re wondering how to make your products or services seem more exciting and win attention online, you must ask: “How can we help?” In his book, Youtility, my guest and New York Times bestselling author Jay Baer offers a new approach: marketing that is truly,…

Are You Going After the Wrong Goal?

By John Lusher | September 22, 2022 |

In order to have true Velocity, speed is not enough – you need speed with direction. Just like an airplane pilot needs a destination to fly his plane, a CEO or a sales executive needs to be able to set the right goal before going into a meeting in order to succeed. So how do…

Velocity Mindset®: Why do you have to worry about it at all?

By John Lusher | September 15, 2022 |

Velocity is not simply about doing more in less time. Velocity is about getting past all the fears that are stopping you from moving forward. In this video, I share a true story from the “Love’s Executioner” book written by the famed therapist, Irvin Yalom. So pay attention, because there’s a valuable lesson in it.…

One thing your employees want more than a raise

By John Lusher | September 13, 2022 |

As a leader, trust can be either your greatest asset or your most vulnerable weakness, according to David Horsager, the Wall Street Journal bestselling author of “The Trust Edge.” You think trust doesn’t affect the bottom line? Then watch this video and think again! #TrustedLeadership #VelocityMindset #leadership

Do You Care for the People You Have the Privilege of Leading?

By John Lusher | September 7, 2022 |

Do you care for the people you have the privilege of leading? Featuring Bob Chapman, Chairman and CEO of Barry-Wehmiller When you really get down to it, being a good leader isn’t just about boosting your sales and growing your business. It’s about caring for the people you have the privilege of leading. When people…

How to let go of guilt to be a better leader

By John Lusher | September 1, 2022 |

Is guilt driving your business decisions? We all have some degree of guilt. This emotion is often conditioned from childhood when parents or teachers used it to discipline us. However, as adults, we don’t need guilt to regulate our decisions. In fact, this emotion is neither useful, nor healthy. All it does is strip Velocity away from our…

How to grow your sales with personalization and emotion

By John Lusher | August 31, 2022 |

No matter how small or big your business is, personalizing your customer experience is a perfect way to drive substantial growth. When you get personal, people get emotional. And that’s a powerful thing, considering the fact that up to 95% of purchasing decisions are made emotionally, and later justified logically. In this video, Scott McKain,…

Is Your Emotional Scar Tissue Getting in the Way of Your Success

By John Lusher | August 25, 2022 |

Have you ever been so worried about something that happened in the past that you let it dictate your future? Neuroscience shows that negative experiences require more thinking and, therefore are processed more thoroughly. This is why our brains are better at remembering adverse events. Whenever you get rejected, defeated, betrayed or hurt, you develop emotional…

A Simple Way to Stop Negative Thoughts

By John Lusher | August 24, 2022 |

It’s easy to let negative thoughts invade your mind. But addressing this is essential to good leadership—not just personal development. Think about it. If you are being negatively impacted with your negative thinking, how is that affecting you when it comes to leading others? In this video, motivational speaker and bestselling author Randy Gage shares…

Archives

Growing Sales the Rolls Royce Way

By John Lusher / May 2, 2024 /

Did you hear that Rolls-Royce announced this week that it is building five brand new buildings on its main manufacturing site in England? So, I ask you, what was the driver for making this huge, expensive decision? Many of you would say it is to build new cars. That is far from the truth. The reason…

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Boeing’s Velocity Crisis: When Speed Trumps Quality

By John Lusher / April 25, 2024 /

In today’s world, the pressure to quickly deliver innovative solutions can sometimes lead to unintended consequences. Just ask Boeing. Its recent spate of mishaps is causing it a lot of problems. From increased regulatory pressures to safety concerns to customers, fliers, like me, worrying whether or not the Boeing plane they’re on is actually going to get…

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Go Slow to Go Fast

By John Lusher / April 18, 2024 /

Do you know that sometimes you have to go slow to go fast? Recently, I installed a new productivity software program. And like many of you, I figured I knew immediately what I had to do, so I didn’t bother reading the instructions. After two painful hours of trying to get the software to work…

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Thinking Outside the Box: How a Shoe Store Owner Solved the Shoplifting Problem

By John Lusher / April 4, 2024 /

As we’ve all seen for the last year or two, there’s been a lot of shoplifting. A pack of thieves breaking into stores, stealing massive amounts of merchandise, and leaving before the cops come. If they’re caught, they’re back on the streets in a couple of minutes. Shoplifting has gotten to such a high degree…

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Mastering Cross-Selling: Insights from Nature’s Banyan Tree

By John Lusher / March 21, 2024 /

When I think of sales success, I think of a Banyan tree. Look at this tree. It is so magnificent. But look at the integrated network of roots. It’s amazing how it grows. Now, here’s what’s special about a Banyan tree. It’s not like normal trees that have one trunk coming down, and it’s not…

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Closing the 2-Minute Sale

By John Lusher / March 14, 2024 /

I want you to meet Alex. Alex is a van driver who picked me and a few of my colleagues up from the hotel in Albuquerque this weekend to take us to the airport. It was a seven-minute ride. During the ride, Alex asked us if we had traveled to many different cities and ordered…

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How to become part of the inner woven fabric of your client’s organization

By John Lusher / March 7, 2024 /

If you truly want to keep your competitors out of your accounts, you must become part of the inner woven fabric of your client’s organization. Consider that loose piece of thread sticking out of the bottom of your sweater, and you start pulling it. All of a sudden, you inadvertently pull apart the entire sweater.…

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How to overcome your fears and live a life beyond limits.

By John Lusher / February 29, 2024 /

A few years ago, I was taking a self-improvement course in New York City with a good friend of mine. After the program, we returned to my condo in Fort Lee, New Jersey, on the 10th floor. Now, my friend is an accomplished pilot. He flew overseas commercially for a major airline and was a…

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The 4 Questions You Can’t Afford to Leave Unanswered to Close the Deal

By John Lusher / February 22, 2024 /

A few years ago, I was meeting with Steve Forbes in the Forbes building in his private library. The meeting was to discuss the presentation he was about to give to the National Speakers Association that I was president of. Rather, it was to get him to agree to give that presentation. What struck me in…

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Do you leverage your strengths to win the game of life? 

By John Lusher / February 15, 2024 /

This past Sunday, we had a great Super Bowl with an overtime win—the San Francisco 49ers against the Kansas City Chiefs. Both teams had two different styles of quarterbacks. One of the reasons both teams made it to the Super Bowl was because their head coaches leveraged each quarterback’s strengths. Coach Andy Reid, with the…

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