Velocity Mindset

Selling the Met Gala Way

By John Lusher | May 9, 2024 |

The number one reason why sales cultures are not performing the way CEOs want them to is simply because they’re concentrating on the wrong people. That’s right. You see, last Sunday was the annual Met Gala in New York City. The Met Gala was started in 1995 by Anna Wintour, who is the editor-in-chief of…

Growing Sales the Rolls Royce Way

By John Lusher | May 2, 2024 |

Did you hear that Rolls-Royce announced this week that it is building five brand new buildings on its main manufacturing site in England? So, I ask you, what was the driver for making this huge, expensive decision? Many of you would say it is to build new cars. That is far from the truth. The reason…

Boeing’s Velocity Crisis: When Speed Trumps Quality

By John Lusher | April 25, 2024 |

In today’s world, the pressure to quickly deliver innovative solutions can sometimes lead to unintended consequences. Just ask Boeing. Its recent spate of mishaps is causing it a lot of problems. From increased regulatory pressures to safety concerns to customers, fliers, like me, worrying whether or not the Boeing plane they’re on is actually going to get…

Go Slow to Go Fast

By John Lusher | April 18, 2024 |

Do you know that sometimes you have to go slow to go fast? Recently, I installed a new productivity software program. And like many of you, I figured I knew immediately what I had to do, so I didn’t bother reading the instructions. After two painful hours of trying to get the software to work…

Thinking Outside the Box: How a Shoe Store Owner Solved the Shoplifting Problem

By John Lusher | April 4, 2024 |

As we’ve all seen for the last year or two, there’s been a lot of shoplifting. A pack of thieves breaking into stores, stealing massive amounts of merchandise, and leaving before the cops come. If they’re caught, they’re back on the streets in a couple of minutes. Shoplifting has gotten to such a high degree…

Mastering Cross-Selling: Insights from Nature’s Banyan Tree

By John Lusher | March 21, 2024 |

When I think of sales success, I think of a Banyan tree. Look at this tree. It is so magnificent. But look at the integrated network of roots. It’s amazing how it grows. Now, here’s what’s special about a Banyan tree. It’s not like normal trees that have one trunk coming down, and it’s not…

Closing the 2-Minute Sale

By John Lusher | March 14, 2024 |

I want you to meet Alex. Alex is a van driver who picked me and a few of my colleagues up from the hotel in Albuquerque this weekend to take us to the airport. It was a seven-minute ride. During the ride, Alex asked us if we had traveled to many different cities and ordered…

How to become part of the inner woven fabric of your client’s organization

By John Lusher | March 7, 2024 |

If you truly want to keep your competitors out of your accounts, you must become part of the inner woven fabric of your client’s organization. Consider that loose piece of thread sticking out of the bottom of your sweater, and you start pulling it. All of a sudden, you inadvertently pull apart the entire sweater.…

How to overcome your fears and live a life beyond limits.

By John Lusher | February 29, 2024 |

A few years ago, I was taking a self-improvement course in New York City with a good friend of mine. After the program, we returned to my condo in Fort Lee, New Jersey, on the 10th floor. Now, my friend is an accomplished pilot. He flew overseas commercially for a major airline and was a…

The 4 Questions You Can’t Afford to Leave Unanswered to Close the Deal

By John Lusher | February 22, 2024 |

A few years ago, I was meeting with Steve Forbes in the Forbes building in his private library. The meeting was to discuss the presentation he was about to give to the National Speakers Association that I was president of. Rather, it was to get him to agree to give that presentation. What struck me in…

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Leading Through COVID-19 Crisis: Come On Up For The Rising

By John Lusher / April 2, 2020 /

Today’s message is very special and personal to me. I had to dig deep and do the heavy mindset work to come up with and share it. I was debating whether I should go this far, but  my team urged me it was the message that had to be shared for the benefit of others,…

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Leading Through COVID-19 Crisis: Are You A Perfectionist

By John Lusher / April 1, 2020 /

Are you a perfectionist? In yesterday’s video, I spoke about the importance of expressing empathy towards others. But what’s even more critical, especially during a crisis like Coronavirus, is to have empathy towards oneself. Let me quote a follower who left the following comment under yesterday’s post: “Empathy can only truly be felt for another…

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Leading Through COVID-19 Crisis: How Emphatic Are You?

By John Lusher / March 31, 2020 /

How empathetic are you in times of stress? When stress hits, it is common to become less sensitive to other people’s feelings, to be more on edge, and to be less vigilant about the things we might say that may have negative impacts on others.  As the influencers in the world during this highly stressful…

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Leading Through COVID-19 Crisis: Why The Right Mindset is Critical

By John Lusher / March 30, 2020 /

Having the right mindset is critical to all of our success, especially during a crisis, like Coronavirus. In today’s video, I’d like to introduce you to Michael Rubin, CEO of Fanatics, who overnight converted his Major League Baseball uniforms manufacturing factory to produce masks and gowns that our medical workers desperately need to combat the…

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A COVID-19 Feel Good Story

By John Lusher / March 27, 2020 /

Do you see hidden opportunities amidst the COVID-19 crisis?  In today’s video I share a beautiful, feel-good story that will inspire you to unleash your creative genius, gain velocity, and go after your goals and dreams in the face of this once-in-a-lifetime adversity. #VelocityMindset #COVID19

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Leading Through COVID-19 Crisis: How to Gain Back Control

By John Lusher / March 26, 2020 /

Do you feel like you’ve lost control of your life because of the COVID-19 crisis? The feeling of loss of control is one of the biggest challenges all of us are facing. Before the crisis, we had to-do lists, dreams and plans. And then one day, POOF! – our world was turned upside down. So…

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Helping is the New Selling

By John Lusher / March 25, 2020 /

So what is a good strategy for selling during this crises? Try making HELP calls vs SALES calls. In today’s video I share how to use empathy to create an environment where your clients or customers feel safe to talk and actually hear the power and value of your offer. #HelpingIsNewSelling #COVID19crisis #VelocityMindset  

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Managing the Crisis: Making a Contingency Plan

By John Lusher / March 24, 2020 /

The economic crisis created by the COVID-19 pandemic has changed the way we do business once and for all. It’s now safe to admit that there will be no going “back to normal.” Instead, what we are experiencing right now IS the new normal – and it will be this way for awhile. So how…

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INKED by Jeb Blount

By John Lusher / January 15, 2020 /

While sellers are constantly working to sharpen their sales techniques, buyers have become more sophisticated as well. One growing trend I’ve noticed is that sellers often get outplayed by savvy buyers, who have been schooled in the art of negotiation. Sellers end up leaving their commission on the table and feel out of control. The good…

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How Case Studies Help Close the Deal

By John Lusher / August 20, 2019 /

To increase your closing ratio, a good story can help. It may sound obvious, but customers are often moved by how your products or services have helped others. Testimonials from clients enhance your credibility factor—and you can increase it further by providing a case study that demonstrates your products or services in action. A good case…

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